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Michael Kraut, VP of OEM for Automotive at Experian chats about the role of advanced analytics in enabling better marketing journeys in this quick catch-up: _______ Welcome to this MarTech Series chat Michael, tell us more about your…
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Jeff Kupietzky, CEO at Jeeng chats about a few digital publishing trends to watch out for in 2022 in this quick catch-up: ___________ Welcome to this MarTech Series chat Jeff, we’d love to hear more about your journey in the B2B…
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The last two years have thrown unprecedented challenges at every business and industry around the world.  For the adtech and martech sector, these have originated from inside and outside the media landscape.  As 2022 gets underway, we talk…
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The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious…
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Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is…
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Advertising professionals will learn how cookieless activations and measurement are possible today Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, announced a webinar to help…
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Napkyn Analytics Chief Executive Officer, Jim Cain, to present at MeasureSummit 2021, September 28, 2021 - October 1, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing…
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Companies are using SAS to move beyond traditional CDP platforms to jump-start personalization and increase the value of their first-party data. Rapid digital transformation in 2020 has resulted in a hybrid customer engagement model that…
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More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
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This year has been the first year in which our businesses and many of our personal lives have had to become digital-first. In fact, data from Ofcom released in June reveals that in April 2020, UK adults spent longer than four hours online…
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