Banner Before Header
Browsing Tag

Through-Channel Marketing Automation

Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Generation Business

Impartner, the world's most-award winning, most complete channel management platform, and Partner Relationship Management (PRM) provider announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix. With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's most holistic channel management platform with unparalleled…

E2open Announces Acquisition of Averetek

Combination Creates the Most Comprehensive End-To-End Solution for Channel Sales & Marketing E2open, the one place in the cloud to run your supply chain, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA), enabling companies to discover new markets, shape demand and win business through their indirect sales channels. “Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving…

SproutLoud Unveils New Website for SaaS Distributed Marketing Platform

SproutLoud, a leading Through-Channel Marketing Automation platform, launched its newly redesigned website. The new SproutLoud.com more closely aligns the company's online messaging with its own mission: Simplify Channel Marketing to help Brands increase sales in local markets. "What we do — Through-Channel Marketing Automation (TCMA) — has a very complex ecosystem of parts. With our new website, we not only make it easier for Brands to understand what we do, but we also show them how SproutLoud understands the…