Browsing Tag

TikTok influencers

Differences in Content Consumption: Marketers’ Top Mistakes

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…

Popular Pays Leads Industry by Unveiling “TikTok Search”

Leading influencer and content creation platform, Popular Pays is excited to announce the launch of TikTok Search. The proprietary tool allows brands to search from the largest database of TikTok influencers & creators including over 550,000 profiles. TikTok Search incorporates filters that range from the number of followers (starting at 5,000), average views, and average number of likes to make discovery quick and easy. Profiles that match a brand's needs can then be saved to make future activation seamless. "We love…