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Total Economic Impact

Botify’s Enterprise SEO Platform Delivers a 584% Return on Investment over Three Years, According to Total Economic Impact Study

Study reinforces Botify as an end-to-end SEO management platform with advanced technical capabilities Botify, the leading enterprise SEO platform, released the findings of Forrester's Total Economic Impact (TEI) of Botify, a commissioned study conducted by Forrester Consulting on behalf of Botify. The study revealed that organizations leveraging Botify's platform and proprietary five-step search methodology achieve a return on investment (ROI) of 584% percent over three years. Marketing Technology News: Cohesity…

Cyara CX Assurance Platform Delivers 283 Percent ROI Within Three Years

Contact Centers That Implement Cyara CX Assurance Platform Can Experience Significant Value: Dramatically Reduced sev1 Errors, Recapturing 80 Percent of Abandoned Callers, and Recaptured Value From Repurposing 10 Percent of Agents Cyara, provider of the leading Automated CX Assurance platform, has released the findings of Forrester’s Total Economic Impact™ (TEI) of Cyara, a commissioned study conducted by Forrester Consulting on behalf of Cyara. The study revealed that organizations using the Cyara CX Assurance Platform…

Google Cloud’s Anthos Can Save Enterprises A Range of Up To $42.8 Million According to New Total Economic Impact Study

Conducted by an Independent Consulting Firm, the Study Highlights How Anthos Enhances Employee and Customer Experiences, Reduces Costs, Increases Operational Efficiencies and Boosts Revenue With an Integrated Hybrid Environment Google Cloud released the results of a commissioned New Technology Total Economic Impact™ (TEI) study conducted by Forrester Consulting, which concludes that large enterprises can save a range of up to $42.8 million over three years through the implementation of Anthos. Anthos is a hybrid and…

Independent Study of Customer Data Reveals 164 percent ROI, Hardware and Software Cost Savings Driven by NCR Technology

NCR Corporation, the leading technology provider for the retail industry, released findings from their commissioned Total Economic Impact™ (TEI) study, conducted by Forrester Consulting. “Creating the experience that customers expect today is a tall order for many retailers grappling with legacy systems” Through NCR customer interviews and data aggregation, the TEI study found users of NCR Software Defined Store realized a 164 percent return on investment over three years, with most customers recouping their spend within…

Total Economic Impact Study for Qualtrics CustomerXM Shows Over 630 Percent Return on Investment over Three Years

Conducted by an Independent Consulting Firm, the Study Demonstrates How CustomerXM Enabled Organizations to Generate Bottom Line Business Outcomes Qualtrics, the leader in customer experience and creator of the experience management category, released its Total Economic Impact study, conducted by Forrester Consulting, quantifying the benefits and returns of Qualtrics CustomerXM. The study concluded that a composite organization based on interviewed Qualtrics customers saw a return on investment of 633 percent over three…

Total Economic Impact Study of Salesforce Lightning for Service Cloud Shows 475 Percent Return on Investment over Three Years

New Independent Study Shows How Salesforce Lightning Drove New Levels of Productivity for Service Organizations, Saving Millions of Dollars Salesforce, the global leader in CRM, released a new Forrester Consulting study quantifying the Total Economic Impact and benefits of Salesforce Lightning for Service Cloud. In the study, Forrester found that a composite service organization deploying Lightning Experience obtained a return on investment (ROI) of 475 percent over three years. Salesforce also announced today the general…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

‘Total Economic Impact Study’ Confirms BlackBerry Cylance Implementation Delivers 99% Return on Investment

BlackBerry Limited announced Forrester found that BlackBerry Cylance's AI-driven endpoint security products delivered a 99 percent return on investment. Commissioned by BlackBerry Cylance, Forrester conducted the Total Economic Impact (TEI) framework for organizations considering CylancePROTECT and CylanceOPTICS. As part of the framework, Forrester interviewed the head of cybersecurity at a multinational manufacturing company running CylancePROTECT and CylanceOPTICS on 45,000 endpoints in 500 locations across 14 countries.…

SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales Technology

SalesLoft, a leading Sales Technology platform has announced it has secured $70 million in Series D investment. This funding its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round. In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. SalesLoft…

Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing Budgets and Increase Profits LiveRamp, the identity platform powering exceptional experiences, released, “The Total Economic Impact Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. This independent Total Economic Impact (TEI) study shows that a…

Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time to Market Movable Ink, the visual experience platform provider for digital marketing leaders, announced the results of a commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite…