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Tracking First

Tracking First Announces New Headquarters and Appoints Matt Nelson as VP of Marketing

Tracking First Recently Secured $4 Million in Funding Tracking First, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, announced the opening of its new global headquarters in Provo, Utah. The company has also appointed Matt Nelson as vice president of Marketing. Nelson previously worked as a marketing leader at Qualtrics and has prior experience at Globespan Capital Partners, McKinsey and Company, and Hewlett Packard. “Throughout my career, I have seen first hand…

Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Data Governance Firm Advances to Business Level Partner Within the Program to Supply Digital Marketers with a Unified Governance Platform, Resolving Campaign Data Issues Prior to Launch Tracking First, a leading data governance and quality assurance company, has joined as a Partner in the Adobe Exchange Partner Program. The collaboration with Tracking First is designed to help Adobe Analytics Cloud users, who can now make campaign optimization decisions. The decision-making would be backed with greater confidence and…