Tracking First Announces New Headquarters and Appoints Matt Nelson as VP of Marketing

Tracking First Recently Secured $4 Million in Funding

Tracking First, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, announced the opening of its new global headquarters in Provo, Utah. The company has also appointed Matt Nelson as vice president of Marketing. Nelson previously worked as a marketing leader at Qualtrics and has prior experience at Globespan Capital Partners, McKinsey and Company, and Hewlett Packard.

Matt Nelson
Matt Nelson

“Throughout my career, I have seen first hand the difficulty that comes with obtaining consistent, reliable digital marketing data in order to make smart campaign and content decisions,” said Nelson. “Tracking First provides a simple, scalable solution for creating and governing that data, and I am looking forward to working with the team to expand our service to help more analytics and marketing teams worldwide.”

Also Read: Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

The larger global headquarters will allow Tracking First to scale and better serve its more than 30 enterprise customers. With a larger facility and more resources, the company is expected to grow exponentially. Its unique data governance technology will continue to provide analytics teams with access to reliable, actionable, cross-channel enterprise insights and will give them the capability to make its tool available to more customers worldwide.

Verl Allen
Verl Allen

In addition to opening a new headquarters and bringing Nelson on to the team, the company recently secured $4 million in funding. These important milestones will help to further fuel the company’s expansion and position it to capture increasing market demand.

“Our new headquarters and the addition of Matt Nelson to our team, will provide Tracking First with significant opportunities for growth moving forward and allow us to help more companies throughout the world,” said Verl Allen, CEO of Tracking First. “We are excited to continue that momentum and help analytics teams solve the data integration and management problems they face every day.”

Recommended Read: Commerce Signals Launches Tracking Service for First-Party Data

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