PushSpring Launches Audience Marketplace, Democratizing Data Buying
The New Audience Marketplace Enhances the Experience for over 650 Agencies and Brands That Leverage the PushSpring Audience Console to Create Robust Audience Segments for Analysis and Activation
PushSpring, the leading independent provider of deterministic, mobile-originated data, unveils the first self-service audience marketplace designed for easy and intuitive access to buying, planning, and insights marketing functions. The marketplace is the first to allow marketers to quickly craft custom audiences for both activation and strategic insights, with full transparency and same-day execution.
PushSpring’s platform democratizes data learning with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. The logic-based platform search solution helps marketers identify and compare audiences based on attributes that qualify and contribute toward campaign goals. Previously data buying relied on the knowledge of specific data providers, and complex nested taxonomies. This solution revolutionizes the data buying experience offering intelligent keyword search and vertical browsing.
“The PushSpring platform has completely transformed and simplified the audience discovery and activation experience, so customers can maximize their understanding of audiences, regardless of platform, and reach them in one streamlined process. We are pleased to make V12 Data’s suite of rich data assets available via this innovative and refreshing audience creation experience,” said Jason Webby, Chief Revenue Officer of V12 Data.
“Marketers need flexible, transparent tools to keep up with today’s consumers who prefer personalized and relevant ad experiences”, says Justin Sous, Head of Optimization & Innovation at Kepler Group, “PushSpring’s Marketplace brings needed clarity and customization to mobile audience data, simplifying discovery of a brand’s most desired consumers, with a seamless workflow for rapid test and learn cycles across the programmatic ecosystem.”
The new Audience Marketplace enhances the experience for over 650 agencies and brands that leverage the PushSpring Audience Console to create robust audience segments for analysis and activation. The Audience Marketplace gives them access to over 10,000 segments across key audience verticals, representing best-in-class deterministic data along with PushSpring’s Persona and App Ownership audiences. Marketers can now create hyper-targeted, real-time custom segments combining deterministic data across data providers into one campaign-specific audience for same day activation.
“PushSpring Audience Marketplace is an exciting evolution for the market,” adds Valerie Teo, Insights & Strategy at Publicis.”Nearly everyone on our team can access multiple data sets across quality providers, in an easy-to-use UI. This helps take the guesswork out of pricing and payments and lets us focus on reaching the most relevant audiences at scale.”
PushSpring customers can activate custom audiences through top DMPs, DSPs and more than 150 execution platforms across mobile, display, video, tv, social, and other digital platforms.
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