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Traction Guest

Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), announced the appointment of Roger Beharry Lall as Vice President of Product Marketing. With over 20 years’ experience leading high-growth marketing organizations at B2B tech companies, Beharry Lall brings extensive knowledge about product positioning, sales enablement, research/marketing analysis, and global go-to-market strategy. His background includes leadership positions at Think Research, Adlib Software,…

Bessemer Venture Partners Leads USD $13 Million Series a for Traction Guest to Accelerate the Global Expansion of Enterprise Visitor…

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management, announces the completion of a USD $13 million Series A financing round, led by Bessemer Venture Partners with participation from existing investor Salesforce Ventures and other private investors. The funding will further accelerate Traction Guest's expansion that follows year-over-year rapid revenue and employee growth of over 200%. Bessemer is known for supporting some of the world's most successful enterprise SaaS brands,…