Bessemer Venture Partners Leads USD $13 Million Series a for Traction Guest to Accelerate the Global Expansion of Enterprise Visitor Management

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management, announces the completion of a USD $13 million Series A financing round, led by Bessemer Venture Partners with participation from existing investor Salesforce Ventures and other private investors. The funding will further accelerate Traction Guest’s expansion that follows year-over-year rapid revenue and employee growth of over 200%.

Bessemer is known for supporting some of the world’s most successful enterprise SaaS brands, including Box, DocuSign, and LifeLock.

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“Traction Guest has developed a platform that is mission critical to the operations of global organizations. It is designed to solve complex security, compliance and data challenges that we expect will become table stakes in the enterprise,” said Brian Feinstein, Partner at Bessemer Venture Partners. “Bessemer has been involved with hundreds of successful software companies that define new markets. We expect Traction Guest will follow in their footsteps and come to lead the enterprise visitor management market.”

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Fueled by its innovation and unique culture, Traction Guest will use the investment to expand the team to drive enterprise standardization and capitalize on the growing demand worldwide.

“We’re focused on taking visitor management beyond the lobby to create a connected, secure enterprise,” said Keith Metcalfe, CEO at Traction Guest. “Customers are choosing Traction Guest because of our unmatched customization, security and scalability. We’re committed to investing in the best technology and talent to build a platform that helps enterprises protect their people and data.”

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