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traditional advertising

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

CloudCommerce Benefiting from Powerful Digital Advertising Trend

2019 Is the First Time Digital Advertising Spending in the Us Will Overtake Traditional Advertising CloudCommerce, Inc. (CLWD), a leading provider of digital marketing solutions, commented that it is benefiting from the dramatic transition in the US from traditional advertising to digital advertising. According to eMarketer’s latest forecast, this year will mark a major milestone in the world of advertising. For the first time, digital advertising spending in the US will be greater than traditional advertising spending. By…