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Translation

Translation and Localization: Options for Getting into More Markets Faster

Speaking the language of a target audience is key to market penetration and success. A new batch of Translation and Localization tools automates the process and expedites penetration into new markets. But do they successfully achieve the quality language that native speakers expect? Even the world Localization is a case in point. In the US you would use a “z” while in Europe you would use an “s” – and say “whilst.” So you are constantly making localized, or localized, choices – even within the same language. All can agree…

What This Year’s Hong Kong Electronics Fair Shows Us About the Future of Retail AI

There is no question that AI and robotics will have a profound impact on the retail industry - but precisely what that impact will be has been a subject of debate. My experience at this year’s Hong Kong Electronics Fair, the world’s largest, gave me a glimpse of how AI will transform the retail experience, starting with the introduction of helpful robots into brick-and-mortar stores, and continuing with the installation of smart machines that can do everything from delivering goods directly to customers to making a tasty…

Top Tips For Tackling Software Translation

If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, it isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the text into the proper context. Through our continuous quest of adapting our platform for different markets, we have collected several learnings, both in terms of challenges faced as well as our solutions. Common Challenges Faced Establishing a market fit First of all, you’ll find it…

Translate Your Web Content with the Enhanced Amazon Polly Plugin For WordPress

Real-Time Text-to-Speech Translation from English to Spanish, German, French or Portuguese WP Engine, the leading WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to bring machine learning-powered speech translations to WordPress, the dominant content management system (CMS) that powers nearly a third of the web. The integration of Amazon Translate into the Amazon Polly plugin for WordPress will allow brands and publishers to take web content in English and translate that…