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Tru Measure

Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure

Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer and Daily News, has partnered with Tru Measure, a wholly-owned subsidiary of McClatchy, to power reporting and post-click attribution for all digital advertising. Celebrating 10 years in 2019, Tru Measure provides a digital marketing analytics platform that helps media companies and agencies leverage highly-accurate data to prove performance and retain clients. With the support of Tru…

TechBytes with Sarah Garrison, Director of Product and Development at Tru Measure

Sarah Garrison Director of Product and Development at Tru Measure Irrespective of the size, age, and span of your business in Marketing Technology, you should always leverage Data-as-a-Service for better decision-making and to improve existing programs. We spoke to Sarah Garrison, Director of Product and Development at Tru Measure, to understand the core tenets of Data-as-a-Service and the advanced technology for digital campaign tracking and dashboard analytics.Tell us about your role at Tru Measure and the…

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

Tru Measure Adds Andrew McFadden as Director of Sales and Marketing

Andrew Mcfadden, a Local Media Advocate Joins Tru Measure to Accelerate Sales Growth Across New Verticals Tru Measure, a digital marketing services platform, has named Andrew McFadden as Director of Sales and Marketing. “Andrew brings a unique combination of innovation, marketing and sales experience to our team,” said John Hoeft, General Manager of Tru Measure.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? John added, “His vast knowledge of marketing automation, lead…