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When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat

80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from Eyeo The importance of advertising to a free internet cannot be overstated. New research from YouGov, commissioned by eyeo, makers of Adblock Plus, Flattr and Trusted News, confirms that this sentiment is recognized among 80 percent of online users within Great Britain. The research also indicates that users demand control of their online experience and expect a transparent value exchange on…