Browsing Tag

TV viewing data

MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO. MiQ expanded its integration of Inscape's Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs  against a…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

Narrative Adds Smart TV Data Through Partnership with Inscape

Simplifying How Data Is Bought and Distributed for Marketers and Data Scientists Narrative, a data commercialization platform and marketplace making the data economy more transparent and efficient, today announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. By integrating Inscape's ACR-generated, glass level insights from more than 11 million smart TVs into Narrative's raw data marketplace, companies gain access to a suite of tools that make it easy to standardize, price, manage…