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TVB

TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent

Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over 28x Greater Than Mobile Viewing TVB, the not-for-profit trade association of America’s local broadcast television industry, issued the following statement from Steve Lanzano, President and CEO, on Nielsen’s Q1 2018 Total Audience Report: The @Nielsen 1Q18 Total Audience Report reveals Americans’ daily time spent viewing video content on traditional #television is 4x greater than #OTT / streaming TV…