tvs

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content Partnership between a leading tech platform, OEM and OS…
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New research provides a comprehensive look at the challenges and opportunities of identity in advanced television  Winterberry Group, today released new research: “The Outlook for Identity in Advanced Television: Challenges and…
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“There is always someone who will take advantage of an opportunity.” A prominent CFO recently said that to his staff. And he couldn’t be more on point. Except in the case of our industry, it isn’t “someone.” It’s all of us. While much of…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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VIZIO (NYSE: VZIO) today announced it has surpassed 11.2 million addressable TVs across the U.S. that enable frame-accurate dynamic ad insertion. The news comes on the heels of numerous successful ad campaigns from America’s top TV…
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