Browsing Tag

TVSquared

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear & Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response. “The beauty of TV is that it…

Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising  TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand…

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

A-Z Glossary For Good TV Marketing – Part 1

TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing linear, SVOD, OTT, and online video – to name a few – TV is now a channel that can be accessed across devices, wherever consumers are, whenever consumers want. But the reality is, the Advertising industry is struggling to keep up with technological change. Not only are brands continuing to adopt outdated approaches to campaign planning – working with siloed creative and treating linear and digital as…

TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market

Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average. Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from…

Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. Comcast Spotlight announced the launch of an attribution solution that will bring greater accountability to local TV advertising, allowing Comcast Spotlight clients to help drive online purchases. The product, Instant IMPACT – launched in partnership with TVSquared, an industry leader in TV attribution – allows local cable TV…

TVSquared Releases Direct-to-Consumer TV Advertising Performance Report

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…

TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019

TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market TVSquared, the worldwide leader in TV attribution, has been named one of the World’s Most Innovative Companies by Fast Company. The list honors businesses making the most profound impact on industry and culture. TVSquared was recognized for modernizing the $212 billion global TV advertising market with real-time performance analytics. Thousands of brands, agencies and media owners use TVSquared’s ADvantage platform to measure and…

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…

Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search, Adobe Advertising Cloud clients can ensure campaigns deliver maximum returns. “We’re providing Adobe’s advertisers with the timely, performance-based insights…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…