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Twitter

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce

The Company Will Integrate *Star Tags and Re-launch Its Own Social Media Application in December 2018.* Star Tags Technology Will Be Made Available to Marketers Sometime in 2019 A New-York based start-up with its own social media mobile application, Brabble is exploring a space that is currently dominated by mega-brands such as Facebook, Twitter, and Instagram. Brabble’s social media platform is at par with what users may expect from any social medium. Audio, video, images, and text are all supported appropriately on the…

Swag’r Has Been Selected as a 2018 Red Herring Top 100 Global

Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups' innovations and technologies across their respective industries. Red Herring's Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and…

Video Occupies a Quarter of US Digital Advertisement Budgets

Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in the US Digital Advertisement Market Where Facebook Will Dominate in 2018 Video has taken the center stage recently due to its adoption as the go-to medium for brand advertisements. We recently published a comprehensive article about emerging technologies to produce B2B advertising campaigns. This year, the US video advertising spend will rise to $27.82 billion dollars, which is approximately…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

Granicus Releases Report on Citizen Engagement across Top Digital Channels

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just released its 2018 Benchmark Report. The report provides public sector leaders with proven metrics which enhances digital strategies and leads to an increase in engagement. The report is based on an in-depth analysis of engagement metrics of more than 4,000 organizations that make use of…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

BlueMail Upgrades App, Announces Share Email Functionality

BlueMail, a leading provider of mobile messaging solutions to consumers and business customers with the highest rated email app on the Play Store, released Version 1.9.5 with support for Share Email, a new innovative capability which allows users to easily share emails publicly or privately through various social networks and messaging apps including colleagues, family, and friends via apps like Twitter, LinkedIn, Facebook, Skype, WhatsApp etc. BlueMail Announces Share Email “This capability brings the email to the…

The Overwatch League and Twitter Announce Multiyear Content Deal

Collaboration Includes Overwatch League 2019 Season Highlight Clips The Overwatch League and Twitter announced a new multiyear deal to bring highlights and livestream content to the platform, continuing with the Overwatch League All-Star Weekend, happening Aug. 25–26 at Blizzard Arena Los Angeles. The collaboration breaks new ground in creative programming and video-on-demand content. Overwatch League All-Star Weekend With the Overwatch League All-Star Weekend taking place this Saturday and Sunday, Twitter is making it…

How America’s Top Marketers Are Making Progress on the Advancement of Women

Let’s face it, our industry is going through a major transformation. While progress is being made for women in the workplace, this is go time- not time to rest on our laurels, and be satisfied with our achievements.  Lean In, #TimesUp and #MeToo are more than marketable phrases and hashtags — they’ve evolved into supercharged movements. And companies are listening. In the wake of these national discussions, the onus is on leaders to practice what they preach and ensure that gender, inclusion, and the advancement of women…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

ESPN Tops Shareablee’s TV Network Ranking for July 2018

Shareablee Inc., the global leader in audience-based social media measurement, released their July ranking of the most socially engaged TV networks across the United States. The ranking, which includes all television shows and all main network brand accounts under their respective networks reflects a total of 571 million social actions across Facebook, Twitter, and Instagram. Overall engagement for TV networks fell by nearly 18 percent as Summer's lineups are giving way for Fall's. ESPN retained the top rating this July…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries

The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were announced by Clutch, a leading B2B research, ratings, and reviews company. After analyzing 1000s of companies' presence and leadership in the market and interviewing their clients to learn about work quality, Clutch ranked the top 15 for each industry. Clutch's ranking methodology considers both quantitative and qualitative data related to the companies' market…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Twitter Acquits Itself of Shadow Ban Antics

Twitter Clarified on This Week's Issues and Has Officially Acknowledged the Technical Issues Leading Users to Believe It Was Deploying Shadow Ban Tactics This week, there is a certain meltdown in the social media ecosystem. Yes, these are hard times for social media platforms, with issues like the purge, data portability, Facebook shares' debacle, and Scroll-Free September making big news during the week. Some say this is an Apocalypse Week for social media, especially Facebook and Twitter. Well, we believe in facts and…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…