Browsing Tag

Uber

Adomni Expands Cartop Advertising Program To Include Niio Digital Artwork

To provide visual inspiration, Adomni will intersperse curated moving image artworks from Niio into the digital out of home advertising loop Adomni, is teaming up with Niio, the premium video, and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. “We saw a special opportunity to utilize captivating digital artworks to bring color, positive…

Uber’s Ex Growth Lead and Clear Channel COO Join Adverttu Advisory Board

Industry heavyweights Nejc Skoberne and Rob Atkinson bolster AdTech company Adverttu, the UK’s fastest growing transit media platform, has appointed Nejc Skoberne and Rob Atkinson to its advisory board, bringing with them a wealth of experience in scaling hyper growth startups, global out of home, digital and DOOH advertising, and AdTech product innovation. Rob Atkinson spent more than ten years at billion-dollar out of home advertising company, Clear Channel Outdoor, where he served as Managing Director and COO.…

Dialpad Announces Appointment of Jen Grant to Board of Directors

CEO and Marketing pro joins tech leaders Marc Andreessen, Rich Miner and others as company experiences rapid growth in "Work from Anywhere" era Dialpad, the only cloud-native business communications platform powered by Voice Intelligence (Vi), recently announced that Jen Grant has joined the company's Board of Directors. The announcement comes as Dialpad continues to see rapid growth as the demand for remote work tools rises with changing business needs worldwide. "We are seeing remote work on the rise everywhere, and…

GoDaddy’s #OpenWeStand Coalition Grows with Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber Supporting Small Businesses During…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

IEIC Welcomes Uber Technologies as New Founding Member

The Internet Ecosystem Innovation Committee (IEIC), an independent committee that promotes internet diversity and resilience through the formation of new global internet nexus points, today announced that Uber, has joined as a founding member. Dr. Jason Black, Head of Global Network Infrastructure at Uber Technologies, will be representing the company alongside the IEIC's other founding members. Black leads Uber's global network infrastructure team and has helped to build a multi-billion dollar web scale company and…

Uber Executive and Technology Veteran Birju Shah Joins Narrative Advisory Board

Company Adds to Bench Strength as Demand for Data Monetization and Acquisition Continues to Grow Narrative, the enterprise data streaming company announced the appointment of Birju Shah, head of product for AI and Cities at Uber Technologies, LLC, to its advisory board. Shah’s broad business and technical expertise further strengthens Narrative’s bench as the company continues to evolve and support growing demand for its data monetization and acquisition platform. Marketing Technology News: New Comscore and JW Player…

Out of Home Advertising Industry Lends Platforms to Amplify Ad Council’s COVID-19 Messaging to the Public

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to…

Uber Drives Customer-Focused Innovation With Mixpanel

Mixpanel, the world's leading product analytics company, teamed up with Uber to help its teams make analytics self-serve for every product manager. As Uber expands into new markets, its regional product teams tailor everything from the signup flow to the app experience to best meet local needs. Doing this effectively requires making analytics on the user experience as easy to access as possible for employees across the globe so they can always back their decisions with data. Marketing Technology News: Sense Rolls Out…

How VDO.AI is Building the Future of Internet Advertising

Advertising technologies are undergoing a transformation. VDO.AI is the technology innovator in digital video. The company which derives its name, VDO.AI from its raison d'etre- the integration of video content with advanced targeting capabilities, has already reached over 300 million people across the world. VDO.AI is different to its competitors as it offers a product built by a publisher for a publisher. Video being the dominant form of content consumption on the internet, the VDO.AI platform helps publishers…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…

Opinion: In Order to Beat Ad Fraud, Prevention Is the First, Most Important Line of Defense

While some within the industry might have previously brushed off ad fraud as an annoying itch, everyone from advertisers to agencies and ad networks are starting to come to grips with the immense threat it poses. With estimates of ad fraud in 2019 set to total $18.7 billion in North America - 36% of estimated global loss, it’s not hard to see why. Discoveries of high profile fraud operations and litigation have been coming in hard and fast, and from major household brands to boot. For example, Uber recently filed lawsuits…

CGS Survey Reveals that the Apparel Rental Market Can Drive Brand Growth and Loyalty

Brands Must Prioritize Sustainable and Affordable Options to Entice New Shoppers CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 Future of Fashion & Retail Consumer Survey affecting the apparel rental market. The results show that the sharing economy is disrupting fashion and apparel brands – start-ups and established – as well as the retail industry, as they enter the rental subscription services business. A number of brands and…

The Customer Experience Challenge

Experts weigh-in on how to reach goals despite moving targets “Customer Experience: A Moving Target” was a hot topic of conversation at Xplor 19 in May. Moderated by Matt Swain, the panel discussion included Hailey Wilson from Illumina and Antoine DuPont from Katapult Marketing. The three customer experience (CX) and communication experts offered their insights – from a changing Marketing landscape to quantifying CX.  Below are highlights from the session. How Has the Marketing Landscape Evolved in Recent Years? “We…

The Pending Future of the Gig Economy

The rise of gig jobs sparked during the fallout of the Great Recession. Easy access to a wide range of temporary, quick-starting jobs led the American unemployment rate to fizzle to 7.2%. Although the gig economy has managed to linger for a decade, are U.S. workers still banking on gigs? As of 2017, popular gig startups such as Uber and Airbnb attract 42-150 million users as there are an estimated 75 million American gig workers to serve consumers. 47% of millennial workers engage in some sort of freelance work and 23% of…

A Guide to Generation Z for Marketers

This article is co-authored by Mollie Kehoe. Sometime in early 2019, it became clear that Generation Z was the next burgeoning focus for marketers. Despite its $200 billion in spending power Gen Z is a tough target for marketers, who are confused by this new generation. In truth, Gen Z is distinct from its forerunners. Most conspicuously is their immersion in digital from their earliest days. They are the first true digital natives. With that in mind, here is a guide for marketers who are addled by Gen Z, a moving…

Yandex.Taxi Expands into the Regions

Yandex, a technology company that builds intelligent products and services powered by machine learning, announced that MLU B.V. (“MLU”), Yandex’s ride-sharing and food delivery joint venture with Uber, has agreed to acquire the IP and call-centers of the Vezet group of companies in Russia. The current shareholders of Vezet will receive new shares in MLU, representing up to 3.6% of the issued share capital of the company at closing, together with up to $71.5 million in cash, subject to certain operating and integration…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable Are you done with earning money through your 9-5 tiresome job? Pretty much, I guess! Fortunately, we have severe digital transformations happening around. I call the millennial population as 'technology natives' while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through…

Uber Versus Lyft: The Game of Ride Sharing and Pricing Data Gets Hotter

Using Anonymized Data from Hundreds of Leading Startups, Kruze Consulting Reveals New Insights on Uber and Lyft Kruze Consulting, a leading CFO consulting company for startups, today released updated data on how employees at funded startups expense Uber and Lyft rides. The data offers a view into how market share is divided amongst tech startup employees and what Uber and Lyft did to compete for this valuable segment of the ride sharing business. The analysis includes over 120,000 ridesharing transactions expensed from 2018…

Infobip Enhances Security and Privacy for Uber Riders and Drivers

Infobip, a global communications company for businesses, and a leader in omnichannel engagement, is helping Uber extend its safety initiatives and improve the privacy of riders and drivers through number masking technology. Infobip's number masking capabilities play a crucial role in improving the way Uber drivers and riders communicate with each other by allowing personal contact details to remain completely private. The level of anonymity offered through Infobip's technology helps ensure that riders and drivers alike…