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UM’s Global “Consumer Demand Forecaster” Model Helps Marketers Predict Consumer Demand Levels through COVID-19 Crisis

Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, released the Consumer Demand Forecaster, its proprietary machine learning model that predicts the rise and fall of consumer demand in various markets amidst the COVID-19 crisis. The accompanying series of…

UM Named Agency of Record for Armor All

Energizer Expands Media Duties with UM Across North America UM, the global marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record in the US for Armor All, the nation's #1 brand for automotive appearance products within Energizer Holdings' growing portfolio of brands. UM was awarded Energizer's North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also appointed media duties to UM for its battery and…