Browsing Tag

unified audience view

BrightLine Launches Next Generation CTV Platform, Promotes Co-Founder to President, and Welcomes Paul Haddad as Executive Advisor to CEO

BrightLine, the leader in data-driven connected TV (CTV) ad solutions, announces the launch of BrightLink, the company's next-generation CTV platform and portal, which delivers the most advanced and scalable, data-driven monetization tools and ad capabilities for OTT TV providers. BrightLink represents the unification and expansion of the company's supply-side TV services suite, beginning with the introduction of the Unified Audience View (UAV). The UAV enables media partners to provide the much demanded, de-duplicated…

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…