unified marketing

Keen Decision Systems announced that it has named Randall Beard to its Board of Directors. Beard brings a deep background in digital media and the data and e-commerce industries. With more than 25 years of award-winning, executive experience growing and scaling businesses Beard has expertise in consumer packaged goods, financial services and high-touch service brands. Marketing Technology News: Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI "We are thrilled to have…

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, the company predicts that influencer marketing will continue to grow and that social commerce will achieve lift off thanks, in part, to the growth of shopping-related content, experiments in VR-powered shopping experiences,…

Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business unit, and I have been at InMobi for almost five years. I manage the InMobi Exchange and our core supply products at InMobi, and I sit on the IAB Open Measurement and OpenRTB Working Groups. Prior to InMobi, I worked with different companies in the online space where I contributed to the product strategy and codebase. For those who are new to the industry, could you tell us about sellers.json and its…

Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now Tech Social Suites, Q2 2019 Report. The report provides an overview of 17 social suites providers. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure The Socialbakers Suite drives growth by helping marketers to better understand their audience, create content audiences love, identify influencers audiences trust, and analyze content…