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Unruly

Unruly and Tremor Video Study Reveals Consumer Expectations Ahead of the 2020 Holiday Season

Video advertising platforms Unruly and Tremor Video released the results of a joint study that explores consumer attitudes, expectations, and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more…

Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad As ANZ MD

Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and …

Unruly Data Uncovers Consumer Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Behaviors and Ad Preferences

Video advertising platform Unruly released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 1,800 US consumers in July 2020 for this study. Previous research by Unruly showed that 42% of US consumers are spending ‘a lot more time’ watching CTV content since the start of the pandemic. But as CTV content consumption continues to accelerate, marketers are trailing behind with their media…

Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA

Video ad tech company Unruly, part of Tremor International,  announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) regions. In his new role, Williams will be responsible for driving Unruly’s media footprint across the Asia-Pacific (APAC) region by building strategic partnerships with publishers and media companies. Williams will be based at the Unruly APAC HQ in Singapore, and will report to Phil…

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…