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User Behavior

4 Tips to Help Your Brand Survive Social Distancing

The coronavirus pandemic has significantly impacted how businesses advertise to customers and how brands communicate USPs and core messaging above the line. The global plan to combat the spread of the virus is largely to enforce nationwide lockdowns and encourage people to stay at home. This forces users to adapt, and as they do, are potentially forming new long-term consumer habits. Understanding these changes, as a brand is fundamental in surviving such trying times. You know your business better than anyone, and…

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report

With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics platform CleverTap released its latest Industry Benchmarks for Mobile Payment Apps report. Based on the analysis of billions of data points aggregated from over 583 million unique users across 700+ million devices, the results reveal a highly-competitive landscape in which app publishers struggle to move users along the customer journey starting from user…

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve…