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user experience

German TV Streaming Service Joyn Chooses Mixpanel’s Product Analytics Solution to Accelerate Their Growth Strategy

Mixpanel adds Joyn to their growing list of top tech customers in Germany as they further expand across EMEA Mixpanel helps product teams analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience By leveraging Mixpanel's unique data model, open APIs and EU Data Residency program, Joyn has ambitions to double its user base by the end of the year German TV streaming challenger Joyn has selected Mixpanel, the world's leading product analytics company, to…

ACCA Selects Confirmit as Partner for Global Customer Insights

Industry body will focus on customer experience to boost membership Confirmit has announced that ACCA (the Association of Chartered Certified Accountants), the global body for professional accountants, will harness the Confirmit Horizons platform to run its programme of research activity and to understand and improve the experience for existing and future members at different stages of their journey with ACCA. ACCA’s investment in Confirmit, which forms a three-year agreement, will include the ability to capture…

SurveySparrow Ranked #1 in G2’s Fastest Growing Products 2020

SurveySparrow, an end-to-end conversational experience management platform, has ranked #1 in G2's Fastest Growing Products 2020. SurveySparrow has also been named a leader by G2 in the best survey software category in the Spring Report 2020, the Survey Momentum Grid of Summer 2019, and in the best survey software category for Winter 2020 in G2 Crowd Grid. SurveySparrow is the world's first online survey software to offer both a conversational as well as a form-like output, increasing survey completion rates by a whopping…

Website Home Page: 5 Tips to Get More Conversions

The homepage is the face of your website. That’s why it’s so critical to optimize it for conversions. Some websites get a decent level of traffic, but a large percentage of those visitors never turn into leads or customers. Why is that so? Emphasizing on how well you present the homepage can bring about a world of difference. It can help you enhance user experience and position your brand in a way that gets them to take action when they land your website.  Are you still wondering about those little details that your…

Merkle Appoints Craig Dempster as Global CEO

Current CEO David Williams to focus on role as Global CEO CRM line of business for Dentsu Aegis Network Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Craig Dempster to global CEO, effective June 1, 2020. A Merkle veteran, Dempster has held the role of president of Merkle Americas since 2017, overseeing the organization’s many service lines, including customer relationship management (CRM), enterprise technology, data, analytics, performance media, user…

Finance Apps See 90% Increase in Install Market Share Worldwide According to AppsFlyer

AppsFlyer report finds almost one-third of finance installs in the United States are digital banking apps that provide an alternative to traditional banks AppsFlyer, the global leader in mobile attribution, released the 2020 edition of The State of Finance App Marketing: 2020 Global & US Trends. According to the report, globally, finance apps accounted for 5% of app downloads in 2019. Finance apps topped the charts as the second largest category for number of apps and sixth largest for total installs, providing…

VisualCamp launches ‘SeeSo’ Website, Mobile Eye Tracking SDK

Aiming to alleviate some COVID-19 anxiety VisualCamp, a member company of the Born2Global Centre, has launched its "SeeSo" website on April 13, a mobile eye tracking and gaze analytic SDK that allows developers to know where users are looking and their concentration. SeeSo website is an SDK management all-in-one platform for app developers, providing services such as SeeSo licensing, SDK usage management, payment, development guide documents, and customer support. Individual developers can develop apps with eye…

ThoughtLab Announces Grant Program for Utah Small Businesses

ThoughtLab, a Salt Lake Utah web design and full-service digital marketing agency, will award four small businesses each with a four month marketing services contract to help mitigate the adverse impacts of COVID-19 ThoughtLab announced this week a pledge of more than $50,000 that will be dedicated to a marketing services grant program created to help small businesses in Utah cope with the economic impacts of COVID-19. In the wake of the Coronavirus, many businesses have been forced to close their doors, making now the…

365 Connect Brings Home Three Vega Digital International Awards for Its ADA-Certified PropTech Platform

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced that the company has received three Vega Digital Awards for its industry-first ADA-certified platform. These prestigious, international awards recognize 365 Connect's dedication to digital inclusion across the rental housing industry and beyond. The Vega Digital Awards is an international competition, crafted to celebrate and honor leading professionals in the creative…

WalkMe Ensures Business Continuity by Empowering Employees and Customers With Digital Adoption

WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, is guaranteeing business continuity in a time when business leaders are relying more than ever on their technology investments to maintain business as usual. By touching upon all aspects of the organization, WalkMe's Digital Adoption Platform (DAP) provides management the visibility to be in control and informed, and employees and customers the tools they need to be engaged and efficient. Marketing Technology News:…

Dear Google…I have a Suggestion!

Dear Google,    It’s not easy being the market leader.  No matter what you do, you wind up as everybody’s villain du jour. So, in January, when the timetable for phasing out the cookie was announced, you couldn’t have been surprised when your initiative to work with the AdTech community to “maintain an ad-supported web” was widely dismissed as an anti-trust smokescreen.   However, if members of the community put aside their skepticism for a moment, they might see that in the end, we are all on the same page. Really. It…

A Bright Future for Finance — Tipalti Generates 597% More Leads with Hushly, Achieves ROI of 400%

Hushly, the leading content engagement & lead conversion platform powered by AI, announced a case study with Tipalti. “We were looking to drive conversions and capture additional quality leads,” said Brett Greenbaum, Senior Inbound Marketing Manager at Tipalti. “Especially those earlier in the funnel not necessarily ready for a demo of our product.” Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Customer Highlights:…

Pareteum to Provide Multifactor Authentication to Rakuten Viber Users

Rakuten Viber selects Pareteum Experience Cloud for enhanced secure user experience Pareteum Corporation, a cloud communications platform company, announced that it has been selected by Rakuten Viber, a leading global messaging app, to provide API-driven multifactor authentication services for an enhanced and secure end user experience. Viber, a subsidiary of Rakuten, the Tokyo-based digital services brand active in banking, ecommerce, media, and communications, is one of the most widely adopted messaging apps in the…

Tecsys Tackles Cost of Onboarding With a Zero-Training Pack-Check User Experience

The supply chain technology company has developed a user interface that supports an intuitive onboarding architecture to contend with labor shortages and volatility Tecsys Inc., an industry-leading supply chain management software company, announced the release of its next generation pack-check user experience (UX), a refactored module in its flagship warehouse management system. With this release, Tecsys has taken the most flexible and advanced graphical UX on the market and elevated it to a near zero-training…

Overstock Appoints Mark Baker as Chief Product Officer of its Retail Division

Overstock.com, Inc. has appointed Mark Baker as Chief Product Officer of its award-winning retail shopping site. In this role, Baker will head up all product management and user experience across every customer touchpoint. He will also ensure the product organization works in lockstep with the software development organization using agile principles to bring even better experiences and value to customers more quickly. Baker began working with Overstock in 2011 and has held a number of product development roles within the…

UserReplay’s New Platform Delivers Active CX

The next generation CX Analytics Platform from UserReplay provides Active CX.  Active CX not only makes getting to the high-value digital frustrations quicker but also helps teams to dynamically improve user experience through Machine Learning triggered automations. The Active CX journey starts with the recording and analysis of every digital customer interaction.  These sessions are intelligently grouped into smart segments through machine learning and then alerts trigger automated actions in support of conversation or…

FastForward.ai Raises $8 Million Seed Round to Develop the Mobile Industry’s Most Innovative Social Media Automation Platform

FastForward.ai​, raised $8 Million in Seed funding to date, led by General Catalyst and Ulu Ventures, along with Man Capital, Correlation Ventures and Silicon Valley Bank venture debt. The funds enable FastForward.ai to develop its platform and scale up operations to create digital engagement, commerce and payments inside social media and messaging apps. FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to…

Dream11 Selects VoltDB to Power 75 Million Users on its Platform

VoltDB provides highly concurrent performance at scale to deliver exceptional user experience and lower total cost of ownership VoltDB, the only enterprise-grade data platform that meets the real-time streaming data requirements of 5G-powered applications, today announced that it has been selected by Dream Sports to power Dream11, its flagship brand. Dream11, India's largest fantasy sports platform, became a Unicorn in April 2019. With VoltDB, Dream11 delivers high performance at scale without compromising on accuracy or…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"AI and Machine Learning technologies are critical for being able to deliver this kind of cross-channel recognition and personalization at scale." Tell us about the technologies that brought seismic shifts in email monetization campaigns? The three biggest ones are: - The use of improved rendering technology to deliver better artwork appearance. This enabled the success of native campaigns by allowing the ads to blend seamlessly with content, and it just provides a better overall user experience. - Direct…

Conga Enriches the Customer, Sales and Employee Experience through Automation

Digital Document Transformation Suite offers new features that enable professionals to transform and automate to conquer the day, the week and the quarter Conga, the leader in end-to-end Digital Document Transformation (DDX), unveiled its future vision for the next-generation of Digital Transformation at its annual conference, Conga Connect 2020. The company also introduced enhancements across its Digital Document Transformation Suite that enable organizations to accelerate sales cycles and enhance the customer…