Users

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant competition. Snapchat’s app has unexpectedly lost about 3 million users in the last quarter, thus adding fuel to the fire as investors are straining to figure where the social media app stands amidst ongoing competition with rival Instagram. Snapchat’s daily user numbers have gone down 1.5…

Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance It with User Consumption Behavior Facebook announced that its new video metrics features are going to make an entrance soon. The goal is to help businesses understand how people can respond better to Facebook videos and not limit it to only viewership numbers. The metrics which will be introduced soon to public look forward to incorporating additional information like unique video views, the…