TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
What does the role of data play with marketing decisions today?
As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that.
Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients.
A…