Banner Before Header
Browsing Tag

UX

The Tsunami Of In-App Programmatic Advertising Is Coming – Ride the Wave

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

4 Pro Tips to Build an Engaging Mobile Website for Any Business

Website redesign agency, Huemor, knows the value that mobile sites can provide to a brand, so they're sharing 4 tips for building a successful mobile website. Check them out below. Maximize your mobile site performance rate: In order for your mobile website to see successful conversion rates, it needs to work for mobile customers. For a quality mobile experience, your brand needs to ensure that its mobile website loads fast for mobile connections. This involves careful functional design and planning to ensure that your…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

17 UX Trends That Are Better Than the Rest

Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to install a piece of software on your computer? Have you ever eaten at a restaurant and had lousy food and even worse service? If you said yes, then you have been a victim of poor user experiences that you haven't forgotten. While UX is a crucial element in both the digital and physical world, it is in digital that we see the value of UX skyrocket, and that is for one reason - choice. People will often drive down a…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

TechBytes with Katie Hickey, Marketing Manager, Usabilla

Katie Hickey Marketing Manager, Usabilla The Customer is a king; the experiences, priceless. The ever-growing importance of customer data platforms has led marketers to hunt for better data accuracy and quality so that they can improve omnichannel experiences. To better understand how marketing teams can optimize user feedback and refine their campaigns, we spoke to Usabilla's Katie Hickey.Tell us about your role at Usabilla and the team/technology you handle. I am currently the US Marketing Manager for Usabilla, a…

TechBytes with Eric Moller, Chief Technology Officer, Atomic X

Eric Moller Chief Technology Officer, Atomic X Atomic X recently launched a chatbot for marketing and sales - Rufus. Chatbots for marketing and sales are certain to rule the roost in the years to come. Thanks to their increased productivity and value-added communications, chatbots and virtual assistants can reduce the friction in business-to-user interactions. To better understand the state of chatbot automation in sales and marketing, we spoke to Eric Moller, Chief Technology Officer, Atomic X.Tell us about your role…

TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode

Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. Most companies need to relook their digital processes and adapt to the disruptive phenomenon. We spoke to Veronica Buitron, Co-founder and CTO of TangoCode, to understand how to bridge the gap between UX  and CX and the current state of digital transformation in B2B marketing firms. TangoCode builds custom software for companies in the digital marketing space.Tell us about your role at…

How to Surf the AI Wave to Empower Digital Platforms

The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social segments. Digital platforms are a classic example of how rampant AI-adoption in business could impact overall productivity. In 2018, marketers leveraging AI-powered platforms still search for an ROI calculator that could answer if the connected automation did indeed guarantee growth or success. However, most marketers would like to state…

TechBytes with Maribeth Ross, SVP Marketing, Monetate

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Brennan Wilkie SVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign for millennial customers. However, the fading boundaries of CX and User-Experience (UX) make it hard for traditional SMEs to focus their resources on new-age expectations. To understand how CX exponents leverage data and if data privacy could be the biggest challenge in CX Intelligence, we spoke to Brennan Wilkie, SVP, Customer Experience Strategy, InMoment.Tell us about your…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies influence the delivery of relevant UX and CX, we spoke to Verndale's Chief Creative Officer (CCO), Keith LaFerriere.Tell us about your role at Verndale and the team and technology you handle. As Chief Creative Officer of Verndale, I lead the UX and Creative Design practice groups, business…

Introducing Auto-Zone, a Technology that Eradicates Website Tagging

ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website. With Auto-Zone, marketers can…

Sureshot Launches Breakthrough Connector Framework For Martech Integrations

Scalable Platform Creates Better Integrations for Increased Customer Engagement Sureshot, a marketing technology firm, announced the release of a new connector framework that promises to revolutionize the martech integration process, as well as the user experiences (UX) of marketers everywhere. David York, CEO of Sureshot, maintains the connector framework represents a breakthrough in integration technology because it supports the creation of user interfaces on top of a data transfer layer and robust workflow…