V12

V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc., a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing. BrightTower an investment banking advisory firm focused on software, information, marketing, and business…

V12 scores 1st or 2nd in 6 of 8 core consumer data attributes V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the…

5x Growth in Signals Mobile Lot Visit Identification Propels Radical Advancement in Automotive Targeting V12, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, V12 Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US. V12's Signals Mobile product now identifies 71MM individual on-lot shoppers annually New product V12 Signals Online…

Solution Powered by Proprietary Cookieless Audience Clusters, the Next Generation of Digital Targeting V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution…

Enhancements Also Include Highly Predictive Consumer Packaged Goods Data and In-Market Audiences V12, a leading provider of purchase intent insight and marketing services announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly…

Highlights Include a 263% Increase for Cash Advances and a 155% Increase for Business Loans Powered by V12 Signals Technology to Identify In-Market Shoppers Browsing Online or on a Brand's Website V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for financial products and services increased by 175+% as highlighted by a 263% increase for cash advances, a…

Highlights Include a 242% Increase in Online Browsing for Desks and a 260% Increase for Outdoor Furniture Powered by V12 Signals Technology to Identify In-Market Shoppers Browsing Online or on a Brand's Website V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for furniture increased by 200+% as evidenced by examples including a 242% increase in online…

Company Identifies Billions of Dollars in Opportunities for Tires and Service V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for automotive aftermarket products parts increased by 350+% as highlighted by national brands such as NAPA and O'Reilly Auto Parts. Local aftermarket brands followed a similar path, with an increase of 400+% in online browsing…

Radical Improvement Over Retargeting Solutions V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers. Leveraging ID graph technology and V12's broad catalog of consumer data assets, marketers can now market to a…

 V12, a leading provider of customer acquisition solutions, announced the launch of its digital data licensing solution to provide brands with unlimited access to high quality, privacy compliant data assets. V12's data licensing is available with zero restrictions on data usage at flat fee pricing. Powered by AudienceLink, V12's digital data asset is a multi-verified data source built using high quality data products that deliver both depth and breadth covering consumer and business audiences. V12 houses 215+ million…

Featuring Quick Service, Fast Casual and Casual Dining Restaurant Brands V12, a leading provider of customer acquisition solutions, announced the launch of its Restaurant Intender Database, the industry's largest and most inclusive database of consumers actively shopping for quick service, fast casual and casual dining restaurant options. The in-market database is an integrated component of V12 Velocity, the company's end-to-end customer acquisition package featuring first and third-party data integration, analytics and…

V12, a leading provider of customer acquisition solutions, announced the launch of Dealer Conquest, pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle. The solution is powered by V12's leading purchase intent data, V12 Signals. "One of the biggest challenges for automotive dealerships today is identifying shoppers who are expressing active intent to purchase and converting them into customers," said Andy Frawley, CEO of V12. "Powered by V12…

V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced an expansion to V12 Signals, an industry leading suite of consumer purchase intender databases spanning multiple industries. V12 Signals, which currently identifies consumer purchase intent using proprietary mobile location intelligence and trigger data insights, now also now tracks behavioral intent data from over 91% of internet-connected devices every month in the US.…

Database Integrated with V12 Velocity End-to-End Customer Acquisition Package V12, a leading provider of customer acquisition solutions, announced the launch of its Home Retail Intender Database, the industry’s largest and most inclusive database of consumers actively shopping for home retail products. The in-market database is an integrated component of V12 Velocity for Home Retail, the company’s end-to-end customer acquisition package featuring first and third-party data integration, analytics and omnichannel program…

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12's CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable…

As an Omnichannel Data Powerhouse, V12 Data Combines the Power of Data, Analytics, Technology and People to Deliver Omnichannel Solutions V12 Data, a leading provider of people-based marketing solutions, announced the launch of "Lending Helping Hands," its first annual company-wide community service initiative. During the month of May, employees will participate in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States. "The entire…