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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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Research: As Gen Z Pulls Back From Social Media, TV, Streaming & Cinema Are Filling The Void…Creating A Unique Opportunity For Brands

Analysis: First-Time TV Advertisers See Immediate–and then Sustained–Mid-Funnel Results Following Campaign Launch

Research: Gen Z More Impacted and Influenced by TV and Streaming Than by Social Media

VAB Releases Report Offering In-Depth Look at the Hidden Costs of Digital Ad Fraud

VAB Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

VAB Releases Report Showcasing How Today’s Innovative Marketers Are Using Streaming to Drive Brand Success

Analysis: 30 DTC Brand Examples Prove Link Between a Total Audience TV Buying Strategy and Business Growth

Audience-Based TV Buying Is On The Rise, Reveals New Survey of Agencies and Brand Marketers

23 Brand Success Stories Using Audience-based Tv Buying To Drive Business Outcomes

Advertising Campaigns With Messages Tied To Diversity & Inclusion Increase Business Outcomes

VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions

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