VAB

Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared Among Suppliers of Case Study Data The Video Advertising Bureau (VAB), the voice of the video advertising industry, released Stream On: 23 Real-World Case…
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The Video Advertising Bureau (VAB), the voice of the video advertising industry, today released The Secret of My Success: Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands. VAB analyzed 30 brands, who are…
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VAB, the voice of the video advertising industry, released An Insider's Look: Why Agencies and Brand Marketers Are Shifting to Audience-Based TV Buying, an in-depth, 40-plus page report published in collaboration with Spectrum Reach.…
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VAB shares 23 real-world brand case studies VAB's Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of…
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VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result…
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VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising…
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With U.S. television viewership and other media usage increasing during the coronavirus pandemic, VAB is releasing findings from a new custom consumer study, As Time Goes By: How Media Consumption is Helping America Cope, evaluating current…
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Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent…
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New Marketer's Guide Delivers Fact-Based Answers to Common Video Viewing Misconceptions VAB investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing…
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Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, Marketing & Partnerships VAB, an insights-driven organization transforming the way…
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VAB Launches "You Innovate TV Elevates" Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed…
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