VAB

VAB, the voice of the video advertising industry, released An Insider's Look: Why Agencies and Brand Marketers Are Shifting to Audience-Based TV Buying, an in-depth, 40-plus page report published in collaboration with Spectrum Reach.…
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VAB shares 23 real-world brand case studies VAB's Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of…
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VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result…
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VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising…
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With U.S. television viewership and other media usage increasing during the coronavirus pandemic, VAB is releasing findings from a new custom consumer study, As Time Goes By: How Media Consumption is Helping America Cope, evaluating current…
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Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent…
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New Marketer's Guide Delivers Fact-Based Answers to Common Video Viewing Misconceptions VAB investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing…
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Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, Marketing & Partnerships VAB, an insights-driven organization transforming the way…
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VAB Launches "You Innovate TV Elevates" Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed…
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