Valassis Consumer Graph

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

Award-winning Executive Recognized for Innovation in Marketing Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Michelle Engle to chief marketing officer (CMO). Engle has guided the Valassis brand evolution and go-to-market initiatives for the past year, in addition to helping establish the organization as an award-winning, omnichannel, data-driven marketing services company. As CMO, Engle continues to report to President and CEO Cali Tran, while leading all of Valassis…