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Vanson Bourne

Businesses Could Recoup Over $10,000 per Employee per Year With More Efficient Communications Practices and Technology

Global report examines latest trends in business communications and how they affect employee productivity and the bottom line Mitel, a global leader in business communications, announced the results of its latest global report on workplace productivity and business communications trends. The independent research study—conducted by research firm Vanson Bourne with advisement and analysis from KelCor, Inc.—surveyed 2,500 business professionals in five countries across North America, Western Europe and Australia to examine…

The Value of Values: AI’s Potential to Usher in a More Civilised Web

To maximize value, organizations must balance the capabilities of AI against consumers’ societal values A new international study commissioned by WP Engine and conducted by researchers at The University of London and Vanson Bourne explored the present and near future of artificial intelligence (AI)-driven human digital experiences on the web, and the often tenuous but also potentially rewarding relationship between consumers, brands and AI. The study, which surveyed consumers and enterprise companies (1,000 employees or…

Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements

As Patients Increasingly Seek Care Outside of a Healthcare Organization's Homepage, the Healthcare Sector Recognizes Its Need for Improved Off-Website Engagement Data Monitoring  Yext, Inc., the platform for Brand Verified Answers in search, announced new research on the digital maturity of the healthcare sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400…

Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments

Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology Spend Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision…

Yext Study: Only Eight Percent of Marketers Believe Their Organization’s Brand Management Strategy is Completely Effective

Research Highlights How AI-Based Search Technology Is Impacting Marketing Strategies and Why so Many Businesses Are Falling Behind Yext, Inc., the leader in digital knowledge management (DKM), announced the results of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group, surveying 400 marketing decision-makers from organizations across the United States. New advancements in AI-based search, including voice search, are fundamentally changing the way people…

International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer

The End of the App Store? Study Finds Clear Benefits To Using AMP and PWA, Including Faster Deployment and 50 Percent Lower Total Cost of Ownership Over Native Apps A new international study commissioned by WP Engine and conducted by Vanson Bourne explores the motives and mobile solutions that enterprise organizations are using today to connect with today’s increasingly mobile-first consumer. The End of the App Store? @wpengine Study Finds Clear Benefits To Using #AMP and #PWA, Including Faster Deployment and 50…

Serenova Announces ‘Looking Forward to Contact Center Success in 2019’ Webinar Series

Leading Industry Experts Join Serenova to Discuss the Current State of Customer Experience and Trends in the Contact Centers That Customer Experience Executives Need to Know Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, unveiled a new webinar series entitled "Looking Forward to Contact Center Success in 2019." Designed to empower organizations to better prepare for the coming year, the four-part webinar series features industry experts from leading research firms,…

Companies Are Bullish On Cloud Analytics, But Need To Speed Up The Pace: Teradata Survey

Seventy Percent Agree That Analytics Are Moving to the Cloud Slower Than Other Business Applications; Security and Low-Performing Technology Are the Biggest Barriers A majority of the largest companies in the world (83 percent) agree that the cloud is the best place to run analytics, according to a new survey by Vanson Bourne on behalf of Teradata, the leading cloud-based data, and analytics company. In the next five years, by the year 2023, most organizations want to run all of their analytics in the cloud. But, an…