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MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Varick Appoints Paul Dolan as Chief Executive Officer

Paul Dolan Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary Varick, an audience-centric digital marketing company, announced that it has welcomed Paul Dolan as its first ever Chief Executive Officer. Paul brings over twenty years of industry leadership experience to Varick, with a track record of building and leading technology-enabled, data-driven media businesses. As Chief Executive Officer, Paul will oversee the corporate strategy, technology roadmap and employee development at Varick, while also…