Veritonic

Veritonic, the world's first audio intelligence platform, announced that it has raised $3.2 million in new capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Greycroft, with participation from Lerer Hippeau and Audible, an Amazon company. The new investors were joined by existing investor Newark Venture Partners, which led the previous round of funding. With the addition of new funds, Veritonic is planning to hire top talent across the entire company with a…

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

Machine Listening and Learning Predicts Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio intelligence platform, launched new predictive capabilities for Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed…

Veritonic Audio Score Rates Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio effectiveness platform, launched the Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of each of their assets relative to others in the market and make more…

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…