Browsing Tag

Viant Technology

Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities

Viant Technology Inc., a leading people-based advertising software company, announced that Viant has entered into a license agreement with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation  integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad exposure data feed will enable improved audience activation, measurement, and attribution for millions of households across the US. Marketing…

Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership

Viant Technology Inc. , a leading people-based advertising software company, and Peer39, the leading provider of AI-powered contextual targeting and brand protection technology for digital advertising, today announced the successful integration of Peer39's Advanced Contextual Data Marketplace into Viant's advertising software, Adelphic®. The integration scales Adelphic's library of pre-bid contextual data providers, accelerating advertisers' abilities to elevate their media performance in cookieless environments.…

Viant Expands DoubleVerify Partnership

Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV Viant Technology Inc., a leading people-based advertising software company, and DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic® advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new…

Digital Audio Can Be An Advertising MVP – If Navigated Correctly

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…