Browsing Tag

video advertising

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with…

Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and…

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team

Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing LoopMe, the outcomes-based video advertising platform, announced two new additions to its executive leadership with the addition of Wanda Young to its Data Advisory Board and Rachel Conforti to the management team as VP, Marketing. Young joins the advisory board with 20 years of data-driven marketing and brand expertise from companies including Disney, ESPN and…

StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E Networks, Discovery, and…

4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx. 60 days) for marketers to get their brand campaigns in front of the desired audiences. Marketers can start Advertising campaigns early not only to captures the consumer's attention at the right time but also giving marketers a higher chance of booking exclusive high-value publisher inventory through the private marketplace (PMP) deals at a much reasonable…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

Tinuiti Wins Google Premier Partner Award for Video Excellence

Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America's largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google's Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the "App Excellence" category. Tinuiti earned the top honors by highlighting how it has…

Kubient Announces Acquisition of Fidelity Media, LLC

Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient's OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience marketing platform, announced today their acquisition of Fidelity Media, LLC (Fidelity), a programmatically driven supply-side platform (SSP) and publishers' yield-optimization platform, enhancing Kubient's ability to sell digital advertising inventory and expanding their supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary…

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and monetization platform, today announced it was selected as the best video SSP in Adweek's first "Readers' Choice Awards." The award recognizes the top advertising and marketing technology providers across 24 categories selected by the entire Adweek community. In its inaugural year, more than 15,000 votes were cast by Adweek's readers of leading brands and agencies to determine the 2019 honorees.…

Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising

Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands…

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising

Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to the Cricket World Cup, combined with the wide range of available platforms, can put even the largest ad budgets under strain. So marketers have to make some tough decisions. It’s no surprise then that brands are paying closer and closer attention to campaign performance and the cost of attracting customers. In one such instance, Booking.com recently said that it’s “disciplined” approach to Performance…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory

Move Reflects the Modernization of TV Advertising Practices Hearst Television, a local television leader serving media markets across 39 states, announced that its stations will immediately begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the sole common audience-measurement currency now applied across all video-viewing platforms. The use of impressions will simplify the collective buying of various video advertising offerings.  Sellers…

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech player - Teads unveiled Teads for Publishers (TFP). Teads for Publishers runs on a proprietary AI engine that empowers publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also…

Advid Receives First OEM Partnership, 100% Co-Op Eligible in Audi’s New Tier III Marketing Covenant Guidelines

Advid's automated video platform is now Co-Op eligible for all Audi retailers in North America Advid is pleased to announce its new relationship with Audi North America as a Co-Op eligible pre-roll provider for Tier III automotive. Effective September 4th, 2019, Advid's automated, dynamic video technology will be available to all Audi dealers in North America at a preferred rate through Audi's new Tier III Marketing Covenant Guidelines. Advid can be selected as a pre-roll provider independently of which digital advertising…

Spirable Raises £6 Million Series A Investment to Fuel Growth in Personalised Video Advertising

Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised video marketing automation, today announced it has closed a £6 Million Series A investment round led by Smedvig Capital. Existing backers Frontline Ventures, Downing Ventures, and 24 Haymarket also followed-on. The new funding will accelerate Spirable's geographical expansion and product development, to meet the growing demand for more…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is traded today. In this article, we take a detailed look into both client-side and server-side auction mechanisms and observe how server-side auction offers more value to programmatic buyers when it comes to Video Advertising. Client-Side Auction In a Client-side header bidding entire auction is conducted on the user’s browser, thus it is also known as browser-side header bidding.…

Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions

Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, announced the launch of Chocolate Premium, the worlds’ first video SSP with 100% server-side auctions. This new platform combines unique server-side only inventory from leading publishers (1 billion+ monthly video ad requests) with an intelligent bidding mechanism (Bid Enrichment) enabling improved bid…