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SpotX To Host Go Live, Exclusive Two-City Event To Explore Live OTT Advertising

Yospace and Akamai Will Join SpotX, the Leading Video Advertising and Monetization Platform, as Co-Hosts in Both New York City and Los Angeles SpotX, the leading video advertising and monetization platform, announced that it will co-host, with Yospace and Akamai, an exclusive event called Go Live to discuss the latest trends, challenges, and innovations around live, over-the-top (OTT) advertising. The event is scheduled to take place on two separate days in both New York City and Los Angeles with presentations from SpotX,…

CBS And Nielsen Collaborate To Advance Dynamic Ad Insertion In Live Broadcasts

CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV. The collaboration…

SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories 

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and monetization platform, has announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand…

Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom brand safety capabilities. These capabilities will be immediately available for Tremor Video DSP’s advertisers across all supply. The move reinforces Tremor Video DSP’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

Clinch Joins the Network Advertising Initiative

Membership Represents Long-Term Commitment to Protecting Consumers' Privacy When Using Data for Advertising Personalization Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Clinch joins NAI's member roster, made up of advertising technology leaders from more than 100 companies who are…

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to monetize the company's video inventory using the AppNexus SSP. In the first quarter of 2018, Microsoft increased its video revenue on in-stream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017. "AppNexus has…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…

Promo Integrates Shutterstock to Become the Video Creation Platform With the Largest Video Library

With Promo, Businesses Can Create Video Ads Quickly, Easily and Affordably, That Can Compete With the Big Brands Slidely the maker of Promo, the #1 video creation solution for businesses, announced a new content integration with Shutterstock Inc., adding more than nine million premium quality videos to the Promo video platform over the next few months. Shutterstock is a leading technology company offering a creative platform for high-quality imagery and music, tools and services to businesses globally. Promo makes…

SpotX and ZypMedia Capture Local Advertiser Budgets for OTT

New Joint Case Study Reveals 54% Growth in OTT Video Ad Spend SpotX, a global video advertising and monetization platform, recently announced a case study with demand-side advertising platform ZypMedia which reveals unparalleled, month-over-month growth in over-the-top (OTT) ad spend. Based on SpotX and ZypMedia's combined platform data, the case study explores the locally-focused OTT joint strategy which was responsible for 54 percent revenue growth between December 2017 through January 2018. ZypMedia specializes in…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…

Mexican Startup Flyr Raised US $6 Million to Democratize Social-TV Advertisement

Flyr, a Mexican Startup in Silicon Beach, Democratizes Production of TV-Quality Advertisement for iPhone and IPad Users Worldwide Initially raising US $5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan's products have been a hallmark of innovation for Apple devices since 2010. These creations…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Playwire Launches New Complete Monetization Platform to Seamlessly Connect Publishers and Advertisers

All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones. The purpose of the Complete Monetization Platform is to connect publishers and advertisers through, what Playwire has…

Outbrain Partners with Telaria to Bring New Video Advertising Offerings

Outbrain and Telaria Announced an Exclusive Partnership Outbrain, the world’s leading content discovery platform, and Telaria Inc, the leading video monetization software company, announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership represents a significant entry for Outbrain into the video marketplace. By working with a single platform partner, Outbrain now offers high-quality user experiences and controls, with no publisher…

Mark Connon Joins ViralGains Board of Directors

Mark Connon, Former AOL SVP, Will Join ViralGains to Help Change the Future of Advertising ViralGains, the industry's only digital video advertising journey platform, announced the appointment of Mark Connon to its Board of Directors. Connon, who has long been regarded as one of the brightest minds in marketing and advertising, will be a key voice as ViralGains positions itself to take the next step in its mission to better predict and drive business outcomes through video advertising using deep consumer insights.…

RhythmOne Names Luke Bussell as Managing Director ANZ

Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing, Content, and TV RhythmOne, an advertising technology company that connects brands to audiences, announced the promotion of Luke Bussell to Managing Director ANZ, a new position for the rapidly growing Australian arm of the business. Chief Revenue Officer, Michael Hudes, said Luke’s promotion would see the ANZ operation handed over to a highly capable leader. Also Read: Spearfishing in a Big…

New Video Ad Report by Extreme Reach Reveals 31 Percent Drop in Fraud Rate

Data from Extreme Reach Provides Brands and Agencies with Updated, Realistic Benchmarks for Gauging Campaign Success Video advertising technology provider Extreme Reach released its 2017 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The annual report examines trends in click-through, completion and viewability rates as well as bot traffic and time spent, with breakdowns according to purchase method (i.e., premium…

P&G and IMS Sign a Commercial Agreement for Digital Advertising in 10 Latin American Countries

P&G Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and IMS signed a commercial agreement with pan-regional aims to spread P&G's marketing communications across all digital platforms exclusively managed by IMS. P&G will reach its audiences through 15, 20, 30 seconds video ads, that will guarantee a CPCV (Cost per completed view) on premium content ensuring brand safety and viewability. The agreement will impact ten different Latin…