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video intelligence

TONIK+ Names Lauren Wray as Chief Revenue Officer and Chris Graham as Chief Product Officer

The Executive Appointments Reflect TONIK+’s Growth Strategy and Include Prominent Alumni of Top Enterprise Brands TONIK+, a video intelligence and editing solution that utilizes machine learning and cross-platform performance data to maximize the impact of targeted video campaigns, announced the appointment of Lauren Wray to Chief Revenue Officer and Chris Graham to Chief Product Officer and General Manager, effective immediately. “She understands the needs of our business and how to effectively develop successful…

ICX Media Names Serge Matta President & CEO

Company Raises Additional $6.6 Million to Accelerate Growth ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by…

video intelligence Announces New Editorial Features for Contextual Video

vi stories Now Allows Users to Manually Select Video Content for Their Pages. Publishers Such as Axel Springer, Turner and IDG Will Be First to Have Access video intelligence has released a new version of its popular contextual video tool, vi stories. vi stories delivers contextually matched video content to webpages. vi stories now gives increased control to publishers, on top of existing automation features. Editorial team members will now have the ability to override the contextual matching and hand-pick videos.…

Interview with Kai Henniges, CEO and Co-Founder, video intelligence

"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology you handle. I founded video intelligence (vi) three years ago, having run content platform Viewster for nearly a decade. With experience as a publisher ourselves, we knew the challenges, so the goal with vi was to find the best monetization platform for publishers. We now have a…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change

With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering that offers much more engaging and captivating experiences for brands. But how can marketers ensure such investment is directed in a way that enables them to prepare to profit from this growth? 17,000 hours of video marketing content is expected to be published every second by 2021. In such a crowded market, content…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

video intelligence Targets Mobile Developers with its Contextual Video Platform

New partnerships aim to build video into the heart of the mobile experience video intelligence (vi) announced new partnerships with two mobile development tools. The deals see vi advancing in two digital media growth areas - mobile and video. The two partnerships are: Countly - an analytics platform for tracking customer journeys in web, desktop and mobile applications. Framework7 - a full-featured HTML framework for building iOS & Android apps. Both products integrate directly with…

Tubular Lab Names Buzzfeed, UNILAD, and 9GAG Named Among VideoAces of 2017

Tubular Labs Honors Top Online Media Companies, Creators, and Brand Partners on Facebook in 2017 Tubular Labs, the leading global video measurement and analytics platform, announced its second annual global VideoAces Awards, honoring 2017’s top 52 media companies and creators in online video as well as the top brand partners on Facebook.  As part of the VideoAces Awards, the media company and brand partner winners will each receive a trophy. There will also be a customized deck of cards featuring illustrations of each…

video intelligence Launches Contextual Video Platform

New Platform Will Enable Media Publishers To Instantly Deliver Relevant Content And Advertising video intelligence (vi) has announced the UK launch of vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in. Publishers can use vi stories to embed a native video player on their platform that matches the look, style, and design of their app or website. A natural language machine…

VIX Rides the Surge of Massive Video Adoption Reaching Its Largest Digital Audience Ever

Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen. Read More: Dentsu Aegis Network Acquires…