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video marketing. video advertising

Immersive Ads – VR Format is the Next Big Thing of Advertising

YuMe Inc., a multi-screen video adtech company, released the latest infographic-report on consumer experience towards immersive ad formats. The report reveals the attitude of consumers towards immersive ads published on mobile Virtual Reality (VR), Augmented Reality (AR) and 360-degree video formats. The survey results highlight the fact that consumers are hyper-engaged and super-attentive with immersive advertising. Consumers who have experienced adtech like VR consider the format as a revolutionary platform to engage…