Browsing Tag

video strategy

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience). Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream…

Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy

Elements' Live Stream Feature Transforms a Publisher's Unique Editorial Focus Into a High-Impact, Low-Lift, Quality Video Experiences Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream and monetize video content across multiple devices. Publishers can seamlessly engage with readers through live broadcasts while developing new revenue streams through advertisers and custom sponsorship…

Crossmedia Names Former Cadreon SVP Its First Head of Integrated Media Sourcing

Newly Created Role Advances the Independent Media Agency’s Data-First Approach to Buying In a move that underscores its commitment to channel neutral, data-driven buying, independent media agency Crossmedia Inc. (XM) has named Matt Bayer to the newly created position of head of integrated media sourcing. Bayer will be the centralized leader across all the agency’s media activations. Reporting directly to Crossmedia U.S. Co-Founder and CEO Kamran Asghar, his responsibilities span the agency planning and buying teams. He…