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Tektronix Brings Live and On-Demand Video Content Quality Assurance to Cloud, Virtual Workflows

Sentry Simplifies Quality Monitoring with Expanded Support for OTT/Video Cloud Workflows, Ad Insertion Monitoring, CMAF Support and More Tektronix Inc., an industry-leading innovator of video test, monitoring and diagnostics solutions, announced that its Sentry real-time video quality content monitoring solution now delivers live and on-demand video quality assurance across cloud and virtual streaming workflows. With its latest enhancements, Sentry simplifies quality monitoring across today's complex environments giving…

SDL and Nuance to Develop Solutions for Machine Translation of Voice and Video

The Partnership Launches With A Co-Developed Solution Based On SDL Enterprise Translation Server And Nuance Automated Speech Recognition. SDL, a leader in global content management, translation and digital experience, and Nuance Communications announced a strategic partnership to jointly develop Artificial Intelligence (AI)-powered solutions that enable customers to convert, translate and gain insight from large volumes of voice and video content. Also Read: TechBytes with Ivy Shtereva, Director, Marketing and…

Harmonic and Veygo Team Up to Deliver End-to-End OTT Solution, Successfully Deployed by Indonesia’s AMTV

Joint SaaS Solution Speeds Up OTT Video Delivery by Integrating Content Management, Media Processing, Multiscreen Apps, Secure Player and Analytics Harmonic, the worldwide leader in video delivery technology and services; and Veygo, a leading provider of multiscreen user experience software solutions for the broadcast, media and entertainment industries; recently announced they have teamed up to create an end-to-end SaaS solution for OTT video delivery. Veygo's Meta_Video Player for content and subscriber management,…

Tencent Video Leads Chinese Online Video Industry with 62.59 Million Paid Subscriptions

Comprehensive and Premium Content Matrix Caters to Diversified Viewers' Demand Whilst Self-Commissioned Programs Drive Its Paid Subscription Growth Tencent Video announced its paid subscriptions has reached 62.59 million as of the end of February 2018, which further enhanced its leading position as the largest online video platform in China. This demonstrated the platform's rapid growth following its announcement of 43 million paid subscriptions by the end of September 2017, which made it the No.1 online video platform in…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

TV May Affect the Brain But Influencer Marketing Affects the Heart

Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising have evolved in many ways over the past decade—particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing—one of the fastest growing segments of…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Mediavine Launches Exclusive Video Adhesion Ad Unit

The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine's first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers' original videos to…

Sitetracker’s “Capture the Future” Contest Aims at Bringing Vital Infrastructure to Light

Sitetracker Launched A Photo Contest That Enables Project Managers To Forecast Accurately Based On Real-Time Data Sitetracker, the full lifecycle project and asset management platform, launched a photo contest, designed to empower field employees and contractors to be more efficient and productive by ensuring that project managers can forecast accurately based on real-time data. Sitetracker launched a photo contest to put a spotlight on the often overlooked technology and infrastructure that powers our society. "From…

Meet the NetRep Bulletin, NetReputation’s Response to Video on Social Media

It's Becoming More Clear That When People Are Trying to Grasp Subject Matter, They Always Prefer to Watch the Information Unfold Directly Sending a clear message to audiences is an art form, effort that can take a single person to develop an idea or a whole team in charge. It begins with a spark of thoughts that later would be transformed into a piece of content that needs to be delivered in the most effective approach. It that sounds tricky, it is, and that's when compelling tools that can help marketers and enthusiast…

Nielsen Launches Audience-Based Forecasting Solution For Linear Television

Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI Nielsen recently announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace. By leveraging Nielsen's advanced audience segment definitions, media owners and marketers alike will now have the ability to accurately and more directly forecast inventory…

Akamai to Use Eurofins Digital Testing to Test and Measure Video QoE for Its Worldwide Customers

This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, recently announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions. Specifically, Eurofins and Akamai have developed…

MediaSilo and Wiredrive Launch SHIFT: Where Creative Work Flows

SHIFT Represents New Standard of Creative Collaboration for Agencies, Brands and Media Companies MediaSilo and Wiredrive are launching SHIFT, a new brand identity for the combined companies. SHIFT will change how creators develop and deliver their work, providing solutions that streamline the process of creating, sharing and securing valuable creative assets. The two companies first came together in early 2017 to combine their expertise and strengthen the development of tools that service nearly three million users in…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

The VOS SW Cluster Solution Has Already Been Successfully Deployed by a Leading Telecommunications Service Provider in the Asia-Pacific Region Harmonic, the worldwide leader in video delivery technology and services, announced the next evolution of its award-winning VOS offerings, addressing the need for increased agility, adaptability and state-of-the-art technology for OTT and IPTV deployments. VOS SW Cluster is a comprehensive software application that embeds market-leading media processing, including ingest, playout,…

AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend

Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory AppNexus, the world's leading independent advertising technology company, announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230 percent compound annual growth rate (CAGR) of real-time bidding…

AppNexus Delivers Prebid Video Client Success, Seeing eCPMs up to 100% Higher Than Tags

Premium Publishers Report Yield, Monetization, and Management Benefits from Video Header Bidding AppNexus, the world's leading independent advertising technology company, announced client success with Prebid Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations; ease of…

YouTube Partner Program Tightens Monetization Rules

Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers  YouTube is tightening the rules around their YouTube Partner Program and raising the requirements that a channel/creator must meet in order to monetize videos. Effective immediately, to apply for monetization (and have ads attached to videos), creators must have tallied 4,000 hours of overall watch time on their channel within the past 12 months and have at least 1,000 subscribers.…

What You Need To Know About Video

How Will Video Fit in to Your Strategy Next Year? Here's What The Smartest People in MarTech Had To Say About Using Video As A Tool 'How We Measure Viewability Will Change' Dave Gullo - Co-Founder and CTO, VideoAmp: Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data. This changes the dynamic of how the industry should measure viewability – if you are…