virtual assistants

The world of Marketing Technology (MarTech) is witnessing a major transition with the increasing popularity of voice search and smart speakers. As virtual assistants like Alexa, Siri, and Google Assistant become increasingly prevalent,…
Read More...

Banks are investing heavily in modern marketing technology platforms to enhance marketing strategies, boost customer relationships, and automate tasks. In this evolving landscape, specialized martech for banking stands out as a powerful way…
Read More...

Brands can no longer depend only on fixed and simplistic marketing approaches. Shoppers anticipate engaging, interactive encounters that align with their tastes and offer genuine benefits. This is the point at which marketing technology, or…
Read More...

Content remains a cornerstone for engagement and brand building in the digital marketing space. Businesses face the dual challenge of scaling content production and ensuring hyper-personalization. Traditional methods often fall short,…
Read More...

Elizabeth Maxson, CMO at Contentful weighs in on the future of AI and how content marketers need to prep more to drive personalization across marketing journeys in this MarTech catch-up: ___________ Hi Elizabeth, tell us more about your…
Read More...

The global AI market is booming, projected to grow from $184 billion in 2024 to over $826 billion by 2030. A recent survey found that 83% of companies are prioritizing AI in their business plans, leveraging it to enhance efficiency and…
Read More...

Here are some pointers to help prevent marketing and martech budget wastage while trying to maximise ROI Businesses are always on the lookout for new ways to reach their target audience and maximize return on investment. In this…
Read More...

In the current marketing scenario, demand generation is majorly responsible for brand building, customer interaction, and generating sales pipelines for organizations. It is a set of tools and methods meant to bring the brand’s target…
Read More...

***The primary author of this staff article is Sakshi John Picture a future in which artificial intelligence revolutionizes demand generation, making it possible for companies to engage with their target market more effectively than ever.…
Read More...

AI is remodeling the whole digital marketing domain, bringing a wave of change in different segments, namely marketing automation, virtual assistants, content generation, and enhanced user experience. AI has become one of the most…
Read More...

Paris, often termed The City of Lights is about to ignite the world's sporting spirit! The 2024 Paris Olympics are almost upon them, promising a spectacle unlike any other. From iconic landmarks like the Eiffel Tower serving as backdrops…
Read More...

AI contracts specifying generative AI (GenAI) jumped from 7% of contracts in the first half of 2023 to 38% in the second half of the year, Omdia's Enterprise AI Contracts Database reveals. Annually, the number of GenAI-specified contracts…
Read More...

**The primary author of this staff article is Sakshi John  ___________ Knowing the Fundamentals of Voice Search is a vital component of voice search optimization. With the use of voice search technology, users may do searches…
Read More...

Marketing and advertising is being transformed by artificial intelligence (AI). For starters, big data's abilities make it ideal for deriving conclusions from substantial amounts of data. Second, it can better target product recommendations…
Read More...

Somewhere along the way, we woke up one morning and a seamless omnichannel experience was no longer just a “nice to have” but a necessity for excellent customer experiences. Buyers expect to be able to research on mobile, make a purchase on…
Read More...

Introduction The evolution of AI in email marketing has been transformative. Historically, email campaigns were manually crafted, often lacking personalization. With AI's advent, predictive analytics emerged, enabling tailored content for…
Read More...

Extendly, a leading provider of white label support services for marketing agencies and SaaSprenuers, is excited to announce the acquisition of SaaS Boltons, a platform dedicated to HighLevel users and SaaS businesses. This strategic…
Read More...

Search engines, something businesses cannot live without, have a deep and rich history of evolution. Let us look at how it started from a paid debut to something like search engine marketing (SEM). A little white after the advent of the…
Read More...

Recognition within several Gartner Hype Cycle Reports and AI disciplines underscores the versatility required to deliver Enterprise-Class Conversational AI Openstream.ai, the leading provider of explainable, plan-based, multimodal…
Read More...

Artificial intelligence has been a buzzword for several years now, and the hype around it only keeps growing stronger. The AI bot ChatGPT, which stands for "Chat Generative Pre-trained Transformer", has been getting a lot of attention…
Read More...