Browsing Tag

virtual reality

Virtual Reality is Set to Impact More than Just Marketing…

Kevin Cornish, CEO and founder at Moth+Flame discusses a few trending uses of virtual reality in learning and development across the tech market and how this is set to deeply impact the industry: ______ Tell us a little about yourself Kevin…we’d love to hear a little bit about Moth+Flame and some of the recent ways in which the platform has enabled better HR and other business support with its VR solutions? I’m the Founder and CEO of Moth+Flame, which I launched after shooting a Taylor Swift music video with a 360…

HTC VIVE Upgrades VR Ecosystem With Next-Gen VIVE Tracker And New VIVE Facial Tracker

Accurately tracking peripherals and facial movements in VR is easier than ever with these small, light, and power-efficient trackers HTC VIVE®, the leader in premium virtual reality (VR), today announced the next evolution of the VIVE Tracker ecosystem, with the launch of the new VIVE Tracker (3.0), and the VIVE Facial Tracker. HTC has consistently set the industry standard, and this third generation VIVE Tracker is even more versatile, with up to 75% increased battery life, 15% reduction in weight, and 33% smaller…

8th Wall Selected By Fast Company As One Of The World’s Most Innovative Companies Of 2021

8th Wall Celebrates This Recognition with Its Developers and Partners Who Have Used Its WebAR Development Platform to Make the Web a Powerful Place for Augmented Reality 8th Wall, the leader in web-based augmented reality (WebAR), has been recognized by Fast Company as one of the Top 10 Most Innovative Companies in Augmented Reality and Virtual Reality as part of the publication’s prestigious list of the World’s Most Innovative Companies for 2021. Marketing Technology News: Alation Launches New Company…

iQIYI’s VR Startup Completes Series B Funding Round to Drive Innovation and Expand Content Ecosystem

iQIYI's VR Startup Raises a multi-hundred million RMB in Series B Funding Led by Yitang Changhou Fund and Fresh Capital iQIYI Inc., an innovative market-leading online entertainment service in China, announced that it has recently completed a multi-hundred million RMB Series B funding round for its virtual reality (VR) division iQIYI Intelligent. The round of funding was led by Yitang Changhou Fund and Fresh Capital, setting the record for the largest single round of funding in China's VR industry in 2020. The capital…

Digital Domain Adds Decades to David Beckham for New “Malaria Must Die” Campaign

VFX Artists Introduce Hybrid Age-Blending Technique, Helping an Older Beckham Look Natural During Future Speech Digital Domain reveals how they added decades to David Beckham’s face for the new Malaria Must Die – So Millions Can Live short, produced by RSA Films Amsterdam. Using a combination of traditional VFX techniques and its proprietary face-swapping technology, “Charlatan,” Digital Domain was able to take Beckham deep into the future without a 3D scan. In the short, an older Beckham is making a speech on the day…

NexTech AR Acquires Self-Service Event Software Platform: Map Dynamics

The acquisition of Map Dynamics brings self-service event solutions to NexTech’s rapidly growing portfolio of event offerings and strategically positions the company for the shift to hybrid events post COVID NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events  announced that it has acquired event management platform, Map Dynamics. The company's self-serve virtual events platform…

RealNetworks Announces Support for Acquisition of Rhapsody International, Inc. by MelodyVR Group PLC

RealNetworks, Inc. announced its support for the acquisition of Rhapsody International, Inc., which does business as Napster, by MelodyVR Group PLC. RealNetworks is the majority owner of Napster, with an approximate 84% stake. MelodyVR Group PLC, the leading creator of live virtual reality music experiences, intends to combine its MelodyVR subsidiary with Napster to create a new differentiated entity. The acquisition is expected to close in the fourth quarter of 2020. "Rhapsody and Napster have travelled a long and…

Vonage To Power Cloud Software Provider Spacely’s Virtual Reality Solutions

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is to power Japan-based virtual reality (VR) cloud software provider Spacely’s 360-degree VR solutions over video. Spacely enables users to easily create, edit, and effectively use 360-degree VR content. Vonage’s Video API enables any organisation to embed secure and scalable video capabilities into any software application. The Vonage solution, embedded within Spacely’s platform, allows customers to upload…

2020 Marketing Trends Outlook – B2B Buying Shifts to Online

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Travel World VR Launches Virtual Reality App

Travel World VR is a new platform for viewing 360° virtual reality travel videos. Company founders, John Graham and Steve Perillo ask, "Can you imagine of a better time to launch a virtual reality travel app?" The company started as a promotional service for destinations, resorts, cruise lines, tour operators and attractions. But the fully-immersive 360° experience has now captured the homebound audience of armchair travelers. "Actually," comments Mr. Graham, "It's best to sit in a swivel chair to take full advantage…

PowerEgg X Personal AI Camera – the Ultimate Tool for Content Creators

Unit Combines Drone Technology, HD Camera Technology, and Artificial Intelligence (AI) Technology for Unlimited Content Creation Possibilities PowerVision Robot Corporation, a global leader in smart drones, artificial intelligence, virtual reality, and augmented reality, has the ultimate tool for content creators, the PowerEgg X. The smart device can be used as an autonomous personal AI camera, as a handheld 3-axis AI camera, and also as a high-performance drone. No matter if creators are filming their next vlog, getting…

CEEK Virtual Reality Release New Content From Island Records Artists Jessie Reyez, Bon Jovi, And Demi Lovato

Fans can see new interviews, experience mini-concerts and be behind-the-scenes at their video shoots CEEK Virtual Reality is pleased to announce a collaboration with UMe in which CEEK will release premium, virtual concerts through CEEK's content streaming platform.  With access to opportunities with UMG's top tier artists, Ceekers (users of the CEEK platform) are offered behind-the-scenes content and exclusive interviews. Some of the original content newly released include Bon Jovi and Demi Lovato. Also, as part of this…

American Fine Art Turns to Virtual Reality

American Fine Art continues to afford collectors the opportunity to enjoy the experience of collecting fine art, only now in a new way.  They believe that part of the enjoyment and thrill in collecting fine art comes from the connection you have at a gallery. In today's climate, the gallery understands that collecting can be particularly challenging. American Fine Art is proud to announce our partnership with ArtVR LLC to ensure that the feeling is not lost when building your art collection.  With this new avenue for…

XR Association Releases Results Of Fourth Augmented And Virtual Reality Survey

FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful…

Virtual Reality Company Offers In-Store Shopping Experience with Home Delivery During Coronavirus Social Distancing

Many people are homebound, due to the Coronavirus and can't get to the store. As a solution, LifeStyles In 360, a Florida-based tech company which originally created Virtual Reality shopping experiences for Whole Foods Market and The Coca-Cola Orlando Eye, will bring the in-store shopping experience to online users with home delivery. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis Unlike the…

IDTechEx Research on Virtual Reality: To Be or Not to Be

XR is a term which has become more prominent in the last few years. It encapsulates virtual, augmented, and mixed reality topics. The definition of each of these has become saturated in the past decade, with companies using their own definitions for each to describe their products. The new IDTechEx Report, "Augmented, Mixed and Virtual Reality 2020-2030", distils this range of terms and products, compares the technologies used in them, and produces a market forecast for the next decade. The report discusses 83 different…

VIVE Cosmos Elite Now Bundled With Upcoming Half-Life: Alyx

All pre-orders and Vive Cosmos Elite purchases to include copy of Valve's upcoming title HTC VIVE announced that the VIVE Cosmos Elite will ship with Valve's upcoming VR-exclusive "Half-Life: Alyx." Vive Cosmos Elite, launching globally, pairs the performance of external tracking alongside the flexibility of the Cosmos platform to meet the needs of the most demanding VR entertainment enthusiasts. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer Half-Life: Alyx is a new,…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…