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2020 Marketing Trends Outlook – B2B Buying Shifts to Online

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Travel World VR Launches Virtual Reality App

Travel World VR is a new platform for viewing 360° virtual reality travel videos. Company founders, John Graham and Steve Perillo ask, "Can you imagine of a better time to launch a virtual reality travel app?" The company started as a promotional service for destinations, resorts, cruise lines, tour operators and attractions. But the fully-immersive 360° experience has now captured the homebound audience of armchair travelers. "Actually," comments Mr. Graham, "It's best to sit in a swivel chair to take full advantage…

PowerEgg X Personal AI Camera – the Ultimate Tool for Content Creators

Unit Combines Drone Technology, HD Camera Technology, and Artificial Intelligence (AI) Technology for Unlimited Content Creation Possibilities PowerVision Robot Corporation, a global leader in smart drones, artificial intelligence, virtual reality, and augmented reality, has the ultimate tool for content creators, the PowerEgg X. The smart device can be used as an autonomous personal AI camera, as a handheld 3-axis AI camera, and also as a high-performance drone. No matter if creators are filming their next vlog, getting…

CEEK Virtual Reality Release New Content From Island Records Artists Jessie Reyez, Bon Jovi, And Demi Lovato

Fans can see new interviews, experience mini-concerts and be behind-the-scenes at their video shoots CEEK Virtual Reality is pleased to announce a collaboration with UMe in which CEEK will release premium, virtual concerts through CEEK's content streaming platform.  With access to opportunities with UMG's top tier artists, Ceekers (users of the CEEK platform) are offered behind-the-scenes content and exclusive interviews. Some of the original content newly released include Bon Jovi and Demi Lovato. Also, as part of this…

American Fine Art Turns to Virtual Reality

American Fine Art continues to afford collectors the opportunity to enjoy the experience of collecting fine art, only now in a new way.  They believe that part of the enjoyment and thrill in collecting fine art comes from the connection you have at a gallery. In today's climate, the gallery understands that collecting can be particularly challenging. American Fine Art is proud to announce our partnership with ArtVR LLC to ensure that the feeling is not lost when building your art collection.  With this new avenue for…

XR Association Releases Results Of Fourth Augmented And Virtual Reality Survey

FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful…

Virtual Reality Company Offers In-Store Shopping Experience with Home Delivery During Coronavirus Social Distancing

Many people are homebound, due to the Coronavirus and can't get to the store. As a solution, LifeStyles In 360, a Florida-based tech company which originally created Virtual Reality shopping experiences for Whole Foods Market and The Coca-Cola Orlando Eye, will bring the in-store shopping experience to online users with home delivery. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis Unlike the…

IDTechEx Research on Virtual Reality: To Be or Not to Be

XR is a term which has become more prominent in the last few years. It encapsulates virtual, augmented, and mixed reality topics. The definition of each of these has become saturated in the past decade, with companies using their own definitions for each to describe their products. The new IDTechEx Report, "Augmented, Mixed and Virtual Reality 2020-2030", distils this range of terms and products, compares the technologies used in them, and produces a market forecast for the next decade. The report discusses 83 different…

VIVE Cosmos Elite Now Bundled With Upcoming Half-Life: Alyx

All pre-orders and Vive Cosmos Elite purchases to include copy of Valve's upcoming title HTC VIVE announced that the VIVE Cosmos Elite will ship with Valve's upcoming VR-exclusive "Half-Life: Alyx." Vive Cosmos Elite, launching globally, pairs the performance of external tracking alongside the flexibility of the Cosmos platform to meet the needs of the most demanding VR entertainment enthusiasts. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer Half-Life: Alyx is a new,…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

NexTech Signs AR Deal With Steyr Arms USA

NexTech AR Solutions, the leader in augmented reality for eCommerce and AR learning applications, has signed a contract to provide AR to Steyr Arms, a world-renowned firearms manufacturer. Steyr has been a pioneer and innovator in the firearms industry for over 150 years and now supplies products to over 50 of the world's militaries. NexTech will initially supply Steyr with its state-of-the-art cross-platform cross-browser WebAR solutions. Bethany White, Director of Marketing comments, "Steyr Arms USA is dedicated to…

United Nations Development Program Appoints Brandwidth as Innovation Partner of Record

Brandwidth will Partner with the UNDP For Latin America and Caribbean to Help Develop Solutions to Critical Challenges, Harnessing Emerging Technologies Such as Virtual Reality and Machine Learning The United Nations Development Program (UNDP) for Latin America and the Caribbean, the United Nations network which is working to eradicate poverty and reduce inequalities through the sustainable development of nations, has announced the appointment of digital innovation agency Brandwidth as its innovation partner of record.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, GlobalData, Minute Media, H2O.ai and Xactly. Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Fluid Player Adds VR and VPAID Features

Fluid Player, the free, open-source, HTML5 video player has released two new features: VR (virtual reality) support and VPAID (video player ad-serving interface definition) support. Even though virtual reality is still in the early stages of ad format development and adoption, Fluid Player’s VR feature allows both publishers and advertisers to experiment with VR content/ad formats. Fluid Player supports monoscopic (equirectangular) videos with 360-degree view or in Cardboard view (for Google Cardboard.) Marketing…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

Ericsson ConsumerLab: Ten Hot Consumer Trends 2030 – The Internet of Senses

Early Technology Adopter Consumers Expect an Internet of Senses by 2030, Enabling a New Service Economy Based on Digital Sensory Experiences Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report. The Internet of Senses will be…