virtual reality

Brandwidth will Partner with the UNDP For Latin America and Caribbean to Help Develop Solutions to Critical Challenges, Harnessing Emerging Technologies Such as Virtual Reality and Machine Learning The United Nations Development Program (UNDP) for Latin America and the Caribbean, the United Nations network which is working to eradicate poverty and reduce inequalities through the sustainable development of nations, has announced the appointment of digital innovation agency Brandwidth as its innovation partner of record.…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, GlobalData, Minute Media, H2O.ai and Xactly. Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the…

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Fluid Player, the free, open-source, HTML5 video player has released two new features: VR (virtual reality) support and VPAID (video player ad-serving interface definition) support. Even though virtual reality is still in the early stages of ad format development and adoption, Fluid Player’s VR feature allows both publishers and advertisers to experiment with VR content/ad formats. Fluid Player supports monoscopic (equirectangular) videos with 360-degree view or in Cardboard view (for Google Cardboard.) Marketing…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

Early Technology Adopter Consumers Expect an Internet of Senses by 2030, Enabling a New Service Economy Based on Digital Sensory Experiences Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report. The Internet of Senses will be…

According to Appdome, Top Companies Are Now Publishing Internal Mobile Apps via the Apple App and Google Play Stores to Expand Employee Reach Appdome, the mobile industry's first no-code mobile integration and solutions platform, released the results of its first study on corporate mobile app deployment trends by Fortune 1000 companies. The results show a significant change in the way corporations get mobile apps into the hands of their employees. Twenty-seven percent of Fortune 1000 companies now publish at least one…

AI@Edge, Non-Volatile Memory Products, and Digital Twins Lead the Disruptive 2020 Technology Outlook IEEE Computer Society (IEEE CS) tech experts unveil their annual predictions for the future of tech, presenting what they believe will be the most widely adopted technology trends in 2020. Six of the top 12 technology predictions have been developed into peer-reviewed articles published in Computer magazine's December issue, covering topics that include cognitive robotics, practical drone delivery, and digital twins.…

Audio visual classroom solutions, IVCi, explains how AV technology is continuing to shape the future of higher education. The AV industry has already drastically changed the way our society teaches and learns. Audio Visual (AV) technology is the latest advancement to shape the future of education. Some people believe that the use of AV technology will lead to the downfall of physical classrooms, while some believe it will only enhance the current way information is delivered. Whatever unfolds, one thing is for sure -- AV…

New Oculus integration helps capture the impact VR training has on employees and the new SDK will encourage the broader adoption of enterprise VR training content Cornerstone OnDemand, a global leader in the cloud-based learning, talent management and emerging talent experience market, announced today a collaboration with Facebook’s Oculus to accelerate the role of Virtual Reality (VR) in training and developing the global workforce. More organisations are turning to VR to increase training efficiency and efficacy…

Summit Day 1 (Of 2) Highlighted National Applications of XR and Outlined the Need for Safety Controls The VR/AR Association announces a recap of the various industry news coming out of Vancouver, BC, as Day 1 of its VR/AR Global Summit wraps and over 1000 attendees, 120 Speakers and 50 Exhibitors await Day 2. The VR/AR Global Summit explores the newest trends in virtual and augmented technology. “When you realize that VR, AR & mixed reality (XR) is going to be a $600 billion+ in unrealized economic output that will…

Last week over 14,000 Event and Marketing professionals gathered at Sands Expo in Las Vegas for the ninth annual IMEX America, the biggest event in the meetings industry’s calendar. With a record breaking number of attendees, this year’s exhibition gave professionals from around the globe the opportunity to explore trends and advancements that are impacting event services. IMEX19’s session talking points focused on four central themes: imagination, event tech, experiential, and sustainability. So, what were the key…

New AR App Helps Food Retailers Visualize the Opportunities to Transform Checkout Sales and Profitability with Phononic’s Innovative Solid-State Freezer Phononic, a global leader in solid-state cooling and heating technology, announced that it has partnered with Extality, a leading developer of mobile virtual reality (VR) and augmented reality (AR), to create the first photo-realistic AR app for food and beverage professionals. The Imagine app allows store owners and brands alike to project a virtual image of Phononic’s…

Partnership Enables Medical Professionals to Prescribe and Monitor the Progress of VR/AR Therapies on Patient Health XRHealth, formerly known as VRHealth, the leader in extended reality and therapeutic applications, announced a partnership with Allscripts to provide an integrated VR/AR platform, leveraging Allscripts Open APIs. The Allscripts Developer Program partnership enables medical professionals to prescribe and monitor the progress of VR/AR therapies on patient health. XRHealth offers virtual reality and augmented…

The leader in 3D asset management for ecommerce is now a part of the member-driven consortium for open standards for 3D content, Virtual Reality, Augmented Reality and more Marxent, the leader in 3D asset management for ecommerce, is proud to announce that it has officially become a member of The Khronos Group 3D Commerce Working Group, a Working Group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D…

Ethan Stearns Promoted to EVP Content; Alyssa Padia Walles Joins as SVP Publishing MWM Immersive, the interactive entertainment division of MWM, has announced that it has expanded to form a new video game publishing arm and rebranded as MWM Interactive. Ethan Stearns has been promoted to EVP Content and will continue to oversee the creative vision and strategy for MWMi's upcoming slate of titles. Co-lead of the division Alyssa Padia Walles has joined as SVP Publishing, and will oversee distribution and marketing,…

ReelTime VR a pioneer in the development of Virtual Reality programming and technologies is developing a Virtual Room for consumer and commercial use. The revolutionary rooms utilize 4K video walls, floor, and ceiling fueled with ReelTimes' patent pending technology that can create any environment desired. The Virtual Rooms can have the consumer sitting on a couch in a traditional living room with and desired décor one second, and then transport them instantly to a white sandy beach, high rise penthouse, or even orbiting…

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Dusun Electron Ltd. is announcing its new Virtual Reality (VR) based handheld controller for mobile phones that are uniquely designed to explore VR environments in 3D space by pointing, clicking on objects, and navigating menu. This VR controller features a touchpad and a 9-axis motion sensing based gyroscope, compass, and accelerometer sensors to control the VR headset via Bluetooth low energy wireless communications. This VR controller supports the latest commercially available Android-based and Apple smartphones in the…