virtual reality

Audio visual classroom solutions, IVCi, explains how AV technology is continuing to shape the future of higher education. The AV industry has already drastically changed the way our society teaches and learns. Audio Visual (AV) technology is the latest advancement to shape the future of education. Some people believe that the use of AV technology will lead to the downfall of physical classrooms, while some believe it will only enhance the current way information is delivered. Whatever unfolds, one thing is for sure -- AV…

New Oculus integration helps capture the impact VR training has on employees and the new SDK will encourage the broader adoption of enterprise VR training content Cornerstone OnDemand, a global leader in the cloud-based learning, talent management and emerging talent experience market, announced today a collaboration with Facebook’s Oculus to accelerate the role of Virtual Reality (VR) in training and developing the global workforce. More organisations are turning to VR to increase training efficiency and efficacy…

Summit Day 1 (Of 2) Highlighted National Applications of XR and Outlined the Need for Safety Controls The VR/AR Association announces a recap of the various industry news coming out of Vancouver, BC, as Day 1 of its VR/AR Global Summit wraps and over 1000 attendees, 120 Speakers and 50 Exhibitors await Day 2. The VR/AR Global Summit explores the newest trends in virtual and augmented technology. “When you realize that VR, AR & mixed reality (XR) is going to be a $600 billion+ in unrealized economic output that will…

Last week over 14,000 Event and Marketing professionals gathered at Sands Expo in Las Vegas for the ninth annual IMEX America, the biggest event in the meetings industry’s calendar. With a record breaking number of attendees, this year’s exhibition gave professionals from around the globe the opportunity to explore trends and advancements that are impacting event services. IMEX19’s session talking points focused on four central themes: imagination, event tech, experiential, and sustainability. So, what were the key…

New AR App Helps Food Retailers Visualize the Opportunities to Transform Checkout Sales and Profitability with Phononic’s Innovative Solid-State Freezer Phononic, a global leader in solid-state cooling and heating technology, announced that it has partnered with Extality, a leading developer of mobile virtual reality (VR) and augmented reality (AR), to create the first photo-realistic AR app for food and beverage professionals. The Imagine app allows store owners and brands alike to project a virtual image of Phononic’s…

Partnership Enables Medical Professionals to Prescribe and Monitor the Progress of VR/AR Therapies on Patient Health XRHealth, formerly known as VRHealth, the leader in extended reality and therapeutic applications, announced a partnership with Allscripts to provide an integrated VR/AR platform, leveraging Allscripts Open APIs. The Allscripts Developer Program partnership enables medical professionals to prescribe and monitor the progress of VR/AR therapies on patient health. XRHealth offers virtual reality and augmented…

The leader in 3D asset management for ecommerce is now a part of the member-driven consortium for open standards for 3D content, Virtual Reality, Augmented Reality and more Marxent, the leader in 3D asset management for ecommerce, is proud to announce that it has officially become a member of The Khronos Group 3D Commerce Working Group, a Working Group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D…

Ethan Stearns Promoted to EVP Content; Alyssa Padia Walles Joins as SVP Publishing MWM Immersive, the interactive entertainment division of MWM, has announced that it has expanded to form a new video game publishing arm and rebranded as MWM Interactive. Ethan Stearns has been promoted to EVP Content and will continue to oversee the creative vision and strategy for MWMi's upcoming slate of titles. Co-lead of the division Alyssa Padia Walles has joined as SVP Publishing, and will oversee distribution and marketing,…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

ReelTime VR a pioneer in the development of Virtual Reality programming and technologies is developing a Virtual Room for consumer and commercial use. The revolutionary rooms utilize 4K video walls, floor, and ceiling fueled with ReelTimes' patent pending technology that can create any environment desired. The Virtual Rooms can have the consumer sitting on a couch in a traditional living room with and desired décor one second, and then transport them instantly to a white sandy beach, high rise penthouse, or even orbiting…

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Dusun Electron Ltd. is announcing its new Virtual Reality (VR) based handheld controller for mobile phones that are uniquely designed to explore VR environments in 3D space by pointing, clicking on objects, and navigating menu. This VR controller features a touchpad and a 9-axis motion sensing based gyroscope, compass, and accelerometer sensors to control the VR headset via Bluetooth low energy wireless communications. This VR controller supports the latest commercially available Android-based and Apple smartphones in the…

iVirtual Technologies, a Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) company focused on making virtual human creation accessible to all, announced the launch of its social avatar mobile app heymoji. With just two pictures, heymoji allows anyone with a smartphone or tablet to create a photorealistic, animated avatar of themselves for use in place of emojis and cartoon avatars in everyday texting and across social media applications and platforms. With heymoji, available now for iOS on the App…

Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers. Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them ("consumer realities") to bust the following four common industry myths: 1.       5G offers consumers no short-term…

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

New Advertising Partnerships Brings Brands and Retailers to Big Shot Basketball and Other Leading Mobile, Desktop, and Console Games ePlay Digital Inc. announced it has launched a new 3D augmented reality (“AR”) advertising solution for brands to target gamers. The multiplatform, immersive, and interactive advertising solutions can be targeted to audiences on 25+ platforms including: iOS, Android, XBOX, PlayStation, VR, ARKit, ARCore, tvOS, GearVR, etc. The ad solutions reach potentially over 1.5 billion devices globally…

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

VR/AR Platform Works with Leading Personal AI Company to Enable Users to Enjoy Personalized Avatar Interactions in VR/AR Experiences ObEN Inc., the artificial intelligence (AI) company creating Personal AI (PAI) technology to revolutionize digital interaction, and Salin Co., Ltd., Virtual Reality (VR)/Augmented Reality (AR) Social platform provider, are happy to announce they have signed a MOU for joint projects aimed at porting ObEN’s Personal AI (PAI) avatars into Salin’s VR/AR social and gaming experiences. As part…

First Platform Demo Simulates HR Use Case, Tasks Trainees with Firing Virtual Character "Barry" Talespin, the leading developer of enterprise XR solutions, announced its new virtual human technology, a virtual reality soft skills training tool powered by artificial intelligence. The software empowers organizations to significantly improve employee learning and development, particularly when it comes to training interpersonal and leadership skills like communication, negotiating and conflict resolution. Leadership and…

Unless you love a good defensive game, Super Bowl LIII turned into a bit of a dud for millions of people who tuned in. The 13-3 Patriots triumph was the lowest-scoring Super Bowl ever, providing little excitement for neutral fans. Maroon 5 took flak from critics for its halftime show, and there didn’t seem to be as many standout ads as in years past. Yet if we know anything, it’s that the NFL’s showcase event will come back swinging again next year, and as networks and advertisers seek ways to keep the huge audience engaged,…