Browsing Tag

virtual reality

The Foundry Wins Three Webby Awards For Its Innovation In Virtual Reality And 360-Video Content

The Foundry Serves as Meredith's Creative Content Resource The Foundry at Meredith Corporation has been honored with three awards at the 22nd Annual Webby Awards for its work in immersive content, it was announced by The Foundry at The Webby Awards Show. Holographic capture company, 8i, created groundbreaking virtual reality experiences in partnership with The Foundry's LIFE VR. "Buzz Aldrin: Cycling Pathways to Mars," in which Buzz Aldrin takes viewers from his Apollo 11 landing site on the moon to Mars, is the Webby…

INT Unveils Next Generation Display Solution for VR and AR Applications

O'Flex, a Foldable Display Technology, Is Another Proprietary Technology Developed by INT 5G is about to come. At 100 times super high data transfer rate over current 4G, 5G will fuel the growth of VR and AR devices. Ultra High Pixel Density (UHPD), INT Tech Co., Ltd.'s proprietary technology will be the catalyst making the above-mentioned breakthrough possible. Currently, VR experience is dragged down by inherent display hindrances such as screen door effect, vergence-accommodation conflict (VAC) and field of view…

VR Social Network vTime Closes $7.6 Million Series A Funding Round

vTime, the UK-based virtual reality (VR) sociable network that allows users to meet, chat, broadcast, and share with people around the world, has closed a $7.6 million (£5.4 million) Series A funding round. This Series A fundraising was led by Deepbridge Capital, utilizing the Enterprise Investment Scheme, and also included investment from Liverpool based institutional loan and equity provider, MSIF. Also Read: GFR Fund Raises $18.3 Million, Investing in Seventeen Augmented Reality (AR) And Virtual Reality (VR)…

Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO. Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…

The Virtual Reality Report Card

Where is VR Going, Who’s Doing What And What Is The Best Way For You To Use It For Marketing Or To Drive Leads. A Recap of What the Experts Had to Say ‘81% Of People Who Try VR Tell Their Friends About It’ Tyler Calder - CMO, Yulio Technologies: The best ways to use VR for marketing and/or to drive leads will depend on the nature of a business and what it’s trying to achieve. However, in my opinion, it should now be considered in every marketing conversation.  A few reasons why: Adoption is On The Rise Right now…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising

Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture…