Visual Objects

Visual Objects, a B2B guide for choosing the best creative services, found that nearly half of small businesses (47%) don't have search engine optimization (SEO) efforts at their businesses. Small businesses surveyed attribute their…
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Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small…
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Almost half of U.S. consumers are loyal supporters of at least one food and beverage brand, well-outnumbering customer loyalty in other industries. Companies can mimic this success by leaning into branding elements that evoke strong…
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Consumers are influenced by a range of branding strategies, and 50% of people say that corporate branding, such as advertisements about a company's values, affects their opinion of the advertised business. But consumers encounter some…
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Forty-one percent (41%) of social media users in the U.S. aren't at all interested in branded social media content, according to a new survey report from Visual Objects, a visual guide for finding and hiring the best creative firms.…
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Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms.…
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New data reveals that targeted advertising strategies can help small businesses break into new markets and build brand awareness, despite that people may consider targeted ads annoying, creepy, and invasive. Strikingly personalized…
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Almost all small businesses (93%) in the U.S. face at least one widespread social media challenge, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Visual Objects…
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More than one-third (34%) of full-time employees at companies in the U.S. admitted to not practicing basic cybersecurity protocols during COVID–19, according to a new survey report from Visual Objects, a visual guide to finding and hiring…
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Some 2019 logo redesigns were more popular than others. Consumers prefer the new Slack and Lord & Taylor logos but liked the old Facebook, Yahoo, Sears, and Zara logos People overwhelmingly like Facebook's old logo, according to a new…
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Warner Bros. swapped its iconic gold-and-blue shield logo with a more modern blue-and-white shield -- and consumers aren't happy with the change Warner Bros. may have a win with "Joker" — the most-nominated film for the 2020 Academy Awards…
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Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though.…
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Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most common One-quarter of small businesses (25%) use influencers to create content on…
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Tech-Savvy Consumers Want to Pick and Choose Where They View Ads, Concludes a New Report. Businesses Should Cater to These Consumers with User-Friendly Ads and Offer Customization Features or Paid Ad-Free Experiences Ad blockers may be…
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Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack…
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Even Though High-Quality Websites Are More Accessible and Affordable Than Ever, Not All Small Businesses Find Them Necessary, a New Survey Finds More than one-third of small businesses (40%) choose not to invest in a website, according…
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There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from…
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As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%)…
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The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon's User Experience Ranks High Among All Generations, Though, and Online Navigation Proficiency Has Improved Overall All but some of the…
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