Browsing Tag

Visual Objects

41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity

Forty-one percent (41%) of social media users in the U.S. aren't at all interested in branded social media content, according to a new survey report from Visual Objects, a visual guide for finding and hiring the best creative firms. Consumers were most likely to like, comment, or share a post that communicated helpful information (23%) rather than one with a strong brand voice (9%) or a strong visual aesthetic (11%). Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Social media…

58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers…

Despite Negative Perceptions, 52% of Consumers Can Identify Benefits of Targeted Advertising

New data reveals that targeted advertising strategies can help small businesses break into new markets and build brand awareness, despite that people may consider targeted ads annoying, creepy, and invasive. Strikingly personalized targeted ad campaigns have triggered privacy concerns among many, but more than half of consumers (52%) can still name at least one benefit of targeted advertising, according to a new report from Visual Objects, a directory of creative agencies. Marketing Technology News: New GigaOm Report…

93% of Small Businesses Struggle With Common Social Media Challenges

Almost all small businesses (93%) in the U.S. face at least one widespread social media challenge, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Visual Objects surveyed 500 small business owners and managers in the U.S. about their most significant social media challenge. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines The most notable social media challenges among small businesses…

34% Of Employees Say Their Company Doesn’t Follow Basic Cybersecurity Protocols During COVID-19

More than one-third (34%) of full-time employees at companies in the U.S. admitted to not practicing basic cybersecurity protocols during COVID–19, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Despite increased risk due to remote work, employees said their companies aren’t requiring secure WiFi networks, phishing training, two-factor authentication, VPNs, or password managers. Cybersecurity experts such as Darren Deslatte, vulnerability operations…

80% of People Prefer Facebook’s Old Logo

Some 2019 logo redesigns were more popular than others. Consumers prefer the new Slack and Lord & Taylor logos but liked the old Facebook, Yahoo, Sears, and Zara logos People overwhelmingly like Facebook's old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. Just 20% of consumers, however, prefer the redesigned logo. The new logo…

Just 11% of People Prefer the New Warner Bros. Logo, Showing the Impact of Nostalgia for Iconic Brands

Warner Bros. swapped its iconic gold-and-blue shield logo with a more modern blue-and-white shield -- and consumers aren't happy with the change Warner Bros. may have a win with "Joker" — the most-nominated film for the 2020 Academy Awards — but its new logo is not a winner, according to a new survey from Visual Objects, a portfolio website. About 89% of consumers prefer the old Warner Bros. logo to the new one. Warner Bros. launched its redesigned logo in November, replacing…

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

One-Quarter of Small Businesses Use Influencers to Create Content on Social Media, According to Survey

Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most common One-quarter of small businesses (25%) use influencers to create content on their social media channels, according to a new survey from business portfolio website Visual Objects. Influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media and on Instagram in particular. Visual Objects surveyed 529…

60% of Users Will Disable Ad Blockers for Certain Domains, Indicating an Opportunity for Advertisers

Tech-Savvy Consumers Want to Pick and Choose Where They View Ads, Concludes a New Report. Businesses Should Cater to These Consumers with User-Friendly Ads and Offer Customization Features or Paid Ad-Free Experiences Ad blockers may be popular, but nearly 60% of people who use them voluntarily disable the technology - or "whitelist" - for certain website pages or domains, according to a new consumer survey from portfolio website Visual Objects. Visual Objects surveyed 500 people who use ad blockers to understand their…

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses

Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses…

More Than One-Third of Small Businesses Have No Website, Survey Finds

Even Though High-Quality Websites Are More Accessible and Affordable Than Ever, Not All Small Businesses Find Them Necessary, a New Survey Finds More than one-third of small businesses (40%) choose not to invest in a website, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world. In addition, the survey found that 28% of small businesses are unlikely to create a website in the future. In contrast, most small businesses (60%) do have a…

Offers And Promotions On Social Media Don’t Influence Millennials

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world. Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%). Experts advise businesses to pay attention to both preferences. “Younger…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook

The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon's User Experience Ranks High Among All Generations, Though, and Online Navigation Proficiency Has Improved Overall All but some of the youngest consumers spend most of their social media time on Facebook. For those age 18 to 24, also known as "Generation Z," YouTube is the favored platform, according to a recent survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the…