How Consumer Goods Leaders Can Meet Customization Demands
Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% of consumers who seek customized products want brands to provide a selection of options. In short, brands have their work cut out for them. To rise to the challenge, leaders in consumer goods need to harness the power of technology. But with a blank slate initiative and hundreds of tools available, where do you start?
For product customization goals, look to CPQ and next-generation…