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Voice Search

Why Investing in the Search Experience Is the Only Way to Compete With the E-Commerce Giants

Amazon’s latest earnings announcement shouldn’t have come as a surprise. But it was. A week or so ago, when it announced its fiscal fourth quarter, the results were so good, it caught Wall Street off guard. This was because everything is up more than expected - Prime Membership, AWS revenue, and product sales, largely linked to a strong holiday period. If there was ever any doubt, Amazon has once again cemented its status as the most influential player in the e-commerce space. What can other retailers and brands learn from…

Mastering Misinformation Brings Businesses and Communities Together

The internet is made of trillions of facts. And for many consumers, it’s the first port of call when it comes to finding an answer to something – whether it’s the opening times of the closest pharmacy, or the calories in a meal. But how often are they getting the correct answer? Worryingly, marketers believe that only 35% of the information about their brands online is accurate. But as consumers increasingly lean on the information they get from search to make their purchase decisions, misinformation is leading to a…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

Older Generations More Likely to Use Voice Search, Suggesting a Solution to Generational Digital Divide

Sixty-Four Percent (64%) of Voice Search Users Ages 55+ Use Voice Search to Look for Information, Products, and Services Online, Compared to 47% of Voice Search Users Ages 18-34, Suggesting That Voice Can Make Technology More Accessible to Older Populations Voice search can benefit older users who may struggle to type or use a mouse, indicating how the technology can help bridge the digital divide, suggests a new survey report from The Manifest, a business news and how-to website. More than half (64%) of voice…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

Is the Keyword Really Dying?

Each week, Hollywood box office results are released that reveal the heavy hitters. People have long been intrigued by keeping track of winners and losers. Thus far in 2019, the top three box office winners are courtesy of Disney -  and their shareholders are singing all the way to the bank. Disney continues to affirm that it knows exactly what its patrons want. Think of tech advances in the last three decades. Try to imagine going back even 10 years ago. In the tech world, that is ancient history. The number of websites…

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli

Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about his journey into programmatic advertising, and what made him focus on audio industry.Tell us about your role at Jelli? I help define the company’s internal strategy for Jelli’s technology to make sure it aligns with our business and industry goals. My job entails communicating the technical aspects of our platform to our external partners and customers so they get a better…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

OK Google: Why Your Brand Needs to Talk?

Voice Searches Need You to Step Up Your Game When It Comes To Content Marketing In the month of May, at Google I/O 2018, CEO Sundar Pichai demonstrated Google Assistant AI placing a realistic phone call and having a 'real' conversation with a human being for an appointment. Earlier this year, Amazon was forced to explain how Alexa recorded a private conversation and sent it to an Echo user’s colleague without their knowledge. These two separate incidents only demonstrate the power of voice search and our…

TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode

Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. Most companies need to relook their digital processes and adapt to the disruptive phenomenon. We spoke to Veronica Buitron, Co-founder and CTO of TangoCode, to understand how to bridge the gap between UX  and CX and the current state of digital transformation in B2B marketing firms. TangoCode builds custom software for companies in the digital marketing space.Tell us about your role at…

Are Small and Local Businesses Ready for Voice Search?

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI company? My entire career has been focused on building products and marketing them. I cut my teeth at EMC Corporation where I spent most of my time on new product launches. At LogMeIn, I was involved in building and launching a number of the company’s new product initiatives, like join.me.…

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…

Salesforce Einstein Analytics Unveils Conversational Queries to Simplify Data

Using Salesforce Einstein Analytics' Conversational Queries, Users Can Ask Questions to Derive Actionable Insights and Determine How Their Sales Efforts Churn Results According to a recent blog from Salesforce, the company has expanded the capabilities of their AI-powered Einstein Analytics platform with a complete set of analytics and data-based insights. Salesforce Einstein Analytics now features a totally new capability, branded as Conversational Queries. With Conversational Queries, users can derive more accurate…

Voysis Unveils ‘Voysis Commerce’ for Better Product Discovery and Customer Experience

Following Their Advances in Google’s Wavenet Technology, Company Launches Voysis Commerce to Make It Easy for Any Retailer or Brand to Stand Up Native Voice Experiences At an event in New York, Voysis, announced its new product, Voysis Commerce. The provider of Voice AI for search also released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow The launch of…