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Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the US

Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and national brand e-commerce and merchandising content. Nielsen Brandbank will focus on creating and managing product content for a variety of product categories, including private label and new items. As part of this role, Nielsen…